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2023
2023
2016
2015
2015
2023 - 2024
2023 - 2024
We help brands to partner with selected hotels & resorts across Europe to promote, experience and sell brand products. The hospitality industry has a unique characteristic that it is a home away from home. People feel relaxed and spend many leisure hours in this tranquil environment. They have time on their hands, which makes them open to new experiences.
2005 - 2020
2005 - 2020
Co-founder of #1 digital media sales house, specialised in native advertising and branded content. Award winning Media Company of the Year (2x) and voted #1 media saleshouse for 10 years in a row. Adfactor was acquired by Dutch TV broadcaster RTL Nederland in 2017 and has been fully integrated in their media saleshouse Ad Alliance.
2007 - 2012
2007 - 2012
Member of the board of the Dutch association of online media publishers, responsible for co-founding the Joint Industree Committee (JIC-STIR 2009) in partnership with the Dutch association for Advertisers (BVA) and Media Agencies (PMA) which task was to set the currency for online & mobile audience measurement. Also served as Board member for the JIC board.