New Delhi, Delhi
(2012 - 2015)
(1994 - 1998)
(1986 - 1993)
2024
2024
As Venture Partner at Kalaari Capital, I advise our D2C portfolio on brand, growth, marketing and more. I also lead CXXO, a Kalaari Capital Initiative focussing on helping female Founder-CEOs scale.
2021
CXXO is leveling the playing field for women founder-CEOs in shaping India’s digital future by creating exponential value in the economy.
2021
Valued at $1.2 Billion, the Good Glamm Group is one of the world’s largest content-to-commerce companies that manufactures and sells cosmetics and personal care products. Founded in 2021, the company started in India and has expanded its operations globally with an employee strength of 3000 people across India, Dubai, Singapore and the United States of America. The Company was featured in New York based Beauty Matter’s Future50 list of global beauty companies.
2023
Dream Build Scale with Priyanka Gill is a Spotify Exclusive podcast. For those daring to dream big, build strong and scale high. Honest conversations with brave trailblazers and mould breakers. About not just they highs, but also the lows. No BS. Just actionable takeaways topped with a megadose of inspiration.
2014
POPxo is a 80M-strong digital community for women. When we started the company, there were no platforms at scale creating content for women in India. POPxo became that platform. Over the years, we raised $10M from marquee investors in India, China, Japan and South Korea. • POPxo grew organically: from just 1M monthly visitors in 2014 to 50M monthly visitors across platforms in 2020. To put this number in context - 3 out of 5 women online in India engage with POPxo on a monthly basis. • In 2018, We launched an in-house line of beauty and lifestyle products sold via our new e-commerce arm, making us a first-mover among content platforms.
2017 - 2024
2017 - 2024
When brands started asking for ad-hoc influencer integration in digital media campaigns - we took a bet that influencer marketing was going to take off in India. • In 2017, we launched Plixxo, India’s largest influencer marketing platform, powered by POPxo. • The network grew organically from 5K digital content creators in 2017 to 150k in 2020. We did this by leveraging the POPxo network. • We have run brand campaigns with participations of thousands of influencers. • Empowering influencers and helping them succeed is the main driver behind Plixxo.
2022 - 2024
2022 - 2024
The Good Media Co is one of India's largest digital media companies comprising POPxo, ScoopWhoop, MissMalini and BabyChakra. It has 200 million MAUs that drive 4 billion impressions every month.
2020 - 2024
2020 - 2024
MyGlamm and POPxo-Plixxo merged in 2020. MyGlamm is a direct-to-consumer beauty company selling makeup, skincare and personal care products via a multi-brand strategy, backed by Bessemer Venture Partners and L’Occitaine en Provence. This merger has been really successful. • We successfully delivered the content-to-commerce promise of the merger by introducing the POPxo audience to the MyGlamm product line. • We reduced the customer acquisition cost for MyGlamm while maintaining a high average order value. MyGlamm’s online revenue has grown exponentially. • I spearheaded the launch of MyGlammXO - the joint MyGlamm & POPxo loyalty program which led to a significant increase in MyGlamm brand visibility and sales. • Over the past year, I worked with my co-Founder, Darpan Sanghvi to set the right pace and organisational tone while merging a 400-person workforce into a unified team.
2004 - 2019
2004 - 2019
• Contributed original pieces on entrepreneurship, startups, content and influencer marketing in Entrepreneur Magazine, Harper's Bazaar India, The Independent, The Guardian, Travel and Leisure, Vogue India, Grazia India, Hi! Blitz India, Hello! India, Hello! Pakistan. • Conceived and launched the Indian edition of Mayfair Times in August 2014. • Built and authored Estylista (precursor to POPxo), a fashion and lifestyle blog with a monthly readership of 15K.
2008 - 2013
2008 - 2013
Invested in several early-stage start-ups and traditional businesses including Bea's of Bloomsbury (food & hospitality, acquired by an American buyer), Raptor (industrial supplies marketplace, on-going), Sound Out (audio branding, on-going), Llustre (home goods marketplace, acquired by FAB).