PS

Priyanka Srinivasan

VP Marketing | Verkada

San Francisco, California

Invests in

Stages:

  • Min Investment:

    $0.00
  • Max Investment:

    $0.00
  • Target Investment:

    $0.00

Education

Lists including Priyanka

Work Experience

2023

  • VP, Product Marketing

    2023

    I lead product, customer, and content marketing as well as localization

2020 - 2023

  • Sr. Director, Head of Product & Expansion Marketing

    2022 - 2023

    Transforming how real estate is transacted. I led all product, expansion, customer, and partner marketing efforts across multiple products and audiences, managing a team of talented marketers. Promoted from Director to Sr. Director.

  • Director, Product Marketing

    2020 - 2022

2017 - 2020

  • Head of Product Marketing, Gainsight PX

    2020 - 2020

    - Gainsight was acquired by Vista Equity Partners for $1.1B in December 2020 - Led all aspects of go-to-market for the Gainsight PX business, our product engagement and analytics platform, which saw 300%+ growth in the 2020 fiscal year

  • Director, Product Marketing

    2018 - 2020

    - Led messaging, positioning, and all other GTM efforts for our Enterprise business; partnered extensively with Sales and Account Management leadership to deeply understand the Enterprise buyer and enable our sales team to land and expand Gainsight into larger accounts - Fully owned and launched our RO (Revenue Optimization) product, a solution targeted at Account Management leaders to help them reduce revenue leakage and identify expansion opportunities; rapidly scaled it from $0-$1M in ARR with several marquee customers; remains our most successful (in terms of revenue) new product launch to-date - Provided product positioning, messaging, and outbound demand gen support to our New Verticals initiative in an effort to further expand Gainsight into industries beyond traditional B2B SaaS

  • Senior Manager, Business Operations

    2017 - 2018

    Led a high-performance team responsible for executing on cross-functional, go-to-market related projects

2016 - 2017

  • Investor

    2016 - 2017

    Early stage investing, operations at portfolio company Medium

2014 - 2016

  • Manager, Business Operations

    2014 - 2016

    Led go-to-market strategy for several products including Twitter Video, Twitter Audience Platform, and Twitter Customer Service; member of a small, high performance team that reported into COO

2009 - 2012

  • Senior Associate Consultant

    2011 - 2012

    Member of the Private Equity and TMT (Tech, Media, Telecom) practices with a short stint in our South Africa office; managed and mentored more junior Associate Consultants

  • Associate Consultant

    2009 - 2011

2008 - 2009

  • Program Manager

    2008 - 2009