Alex Ortiz
CMO turned CEO | Board Director Certified | High-Growth B2B SaaS | Interim and Fractional CMO | GTM Advisor | Venture Capital | Global Experience
San Francisco, California
Invests in
Sectors:
Locations:
Min Investment:
$10,000.00Max Investment:
$100,000.00Target Investment:
$20,000.00
Skills
Education
Lists including Alex
Work Experience
2024
Member Board of Trustees
2024
Selected as a member of the board of trustees. The San Francisco School cultivates and celebrates the intellectual, imaginative, and humanitarian promise of each student in a community that practices mutual respect, embraces diversity, and inspires a passion for learning. Founded in 1966, we are proud to be one of the oldest independent, coeducational day schools in San Francisco
2023
Interim Marketing Leader
2023
As a Bright Growth engagement, I've joined Stensul as interim marketing leader to support the CEO in accelerating this growth stage company. We are ushering in a new vision for enterprise marketers to deliver impactful campaigns efficiently at lower cost.
2022
Founder, CEO, and Chairman of the Board
2022
Bright Growth is a marketing consulting firm from Silicon Valley that offers marketing leadership as a service (fractional CMO, GTM, and fundraising advisor) to CEOs of venture-backed B2B companies that ensures efficient high-growth and success.
GTM, Marketing, and Fundraising Advisor and Mentor
2015
Berkeley SkyDeck | Part-time | Aug 2023 - Present | Berkeley, California |The top global accelerator for the world’s leading startups. I advise founders on marketing their business to prospects, investors, and employees. Skills: Business Advisory Services · Fundraising · Go-to-market Strategy · Leadership · Marketing Alchemist Accelerator | Mentor | Part-time | May 2023 - Present San Francisco | The Alchemist Accelerator is a venture-backed initiative focused on accelerating the development of seed-stage ventures that monetize from enterprises (not consumers). I mentor start-up teams on marketing and go-to-market topics. Skills: Coaching Heavybit (VC Firm) | Sept 2022 - present | San Francisco | Heavybit is the leading investor in developer-first companies with an unrivaled track record of helping technical founders achieve breakout success. I work with founders to develop their marketing capabilities. Sequel.io | Jan 2023 - Present | San Francisco | Sequel is the only no-code/low-code solution to enable brands to quickly build live events experiences and engage their communities on their websites. | I am supporting Oana Manolache, CEO, as a strategic advisor. Tribyl, Inc. Sep 2022 - Present | San Francisco | The Revenue Intelligence Platform. | I am supporting CEO Sanjeev Somani in fundraising and GTM strategy. InsideWarehouse - Apr 2015 - Aug 2017 · 2 yrs 5 mos. InsideWarehouse.com brings e-commerce into content. Venture Scanner Nov 2014 - Oct 2022 · 8 yrs. Venture Scanner's data, technology, and analysts enable clients to navigate emerging technology sectors, glean insights, and identify companies of strategic interest. I advised Nader Ghafari, founder and CEO, on various GTM topics.
Venture Capital Scout
2023
I match great entrepreneurs with worthy investors. I focus on B2B tech CEOs seeking investment from top-tier Silicon Valley investors from Seed through Series C funding rounds.
2021 - 2022
Chief Marketing Officer
2021 - 2022
Sendoso, the leading Sending Management Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey. My responsibilities included product marketing, demand generation, digital marketing, corporate communications, corporate marketing, creative, marketing operations, inbound sales development, and partner organization. Key accomplishments: Rebuilt the marketing team from 10 to 55 people in 10 months. Drove record pipeline generation. Gained recognition as a top 5 software product.
2017 - 2021
Vice President Marketing
2017 - 2021
The leading low-code automation platform designed for professionals to integrate their entire enterprise software stack and automate processes. Emerging unicorn. I joined as employee #10 as the first marketer on the team of a pre-revenue Series A company with $7M in funding. We pioneered a new category, low-code automation, and grew ARR substantially. Four years later, we were 250 employees, Series C, with over $110 raised and recognized by Forbes and Fast Company as an emerging unicorn, named a leader by Nucleus Research, and named to the Gartner Magic Quadrant for Integration Platforms as a Service. Key accomplishments: 10X valuation growth over four years. Hired, managed, and led one of the best marketing teams in B2B software with 25 high-caliber individuals. We delivered outstanding pipeline growth, resulting in top-decile ARR growth.
2015 - 2016
Vice President, Marketing
2015 - 2016
QuanticMind, the Platform for Smarter Advertising, pioneered predictive advertising management software for paid search using NLP and ML technologies. Acquired. I joined as the first marketer in a 28-person company, which grew to 120 people in less than two years and grew revenue 8x. I built a world-class team. Lead the company through a successful rebrand. Developed product marketing that got us into more and bigger deals. Set up an efficient demand gen and content engine. Put the company on the map. Created an environment for success.
2011 - 2014
Head of Product Marketing
2011 - 2014
Leader in cloud-based financial applications, including planning, consolidation, reporting, and analytics. Acquired. Part of the team that drove customer acquisition 4X. Promoted.
2008 - 2011
Product Marketing and Management
2008 - 2011
Contributed to the revenue growth of Salesforce from $1.7 B to ~$3 B. Expanded responsibilities. Learned the enterprise-cloud playbook from the pioneer and leader.