AT

Alex Tong

Investing in the most ambitious technology founders

Toronto, Ontario

Work Experience

2024

  • Co-Founder and General Partner

    2024

    - actively investing

  • Angel Investor

    2019

    - Verafin (https://Verafin.com) - acquired by Nasdaq - Commit (https://commit.dev/) - Seed led by Accomplice - Spare Labs (https://sparelabs.com/) - Series A led by Inovia Capital - L1 Advisors (https://l1advisors.com/) - Pre Seed with Van Eck.

  • Advisor

    2018

    AI Fintech Accelerator

  • Venture Partner

    2016 - 2023

    Early stage FinTech and enterprise software investors. Firm's early investments included Verafin (sold to Nasdaq $2.75B), Adaptive Insights (sold to Workday $1.6B), BigID ($1.3b Advent International), Procurify (Series C, Ten Coves Capital) Cinchy (Series B Forgepoint Capital), Varicent (sold to IBM). First investment team hire in 2016 and rapidly promoted over 7-year tenure, investing across 3 funds (including 1 fully exited SPV). Board member or observer to many of the firm's portfolio companies.

2021 - 2023

  • Board Member and Series A Investor

    2021 - 2023

    Strike Graph helps companies build a simple, reliable and effective compliance program so that they can get their security certifications quickly and focus on revenue and sales. https://www.strikegraph.com/

2021 - 2023

  • Board Observer

    2021 - 2023

    Via acquisition of PostBeyond

2021 - 2023

  • Seed Investor & Board Observer

    2021 - 2023

    Nue is an easy-to-manage, omni-channel RevOps platform designed to meet the needs of the modern business to innovate and manage their customer revenue lifecycles end-to-end. With Nue, RevOps teams can accelerate sales with innovative pricing models and streamlined processes (direct and self-service commerce) so that companies can easily manage quotes to orders to renewals to billing – all the while delivering accurate analytics to Finance. Learn more at nue.io.

2020 - 2023

  • Series A Investor & Board Observer

    2020 - 2023

    A Data Collaboration company, Cinchy separates data from the applications that create it. Our Autonomous Data Fabric uses a network-based design that eliminates the ongoing integration work that otherwise consumes 50% of your IT budget. When creating new solutions, teams leverage what’s already on the fabric and add only what they need. Cinchy is used by some of the world's largest financial institutions and enterprises. Sourced and co-led investment internally.

2020 - 2023

  • Series A Investor & Board Observer

    2020 - 2023

    Jirav is financial planning and analysis in the cloud that helps accounting and finance teams budget and forecast without the need for stale, error prone spreadsheets. Designed to be completely customizable, Jirav lets you track, forecast, and share the data that matters most to your business.

2019 - 2023

  • Series B Investor & Board Observer

    2019 - 2023

    Procurify is reinventing the way organizations spend. For organizations looking to make their spend process more manageable, Procurify is a software solution that offers convenience and accessibility. Achieve greater visibility into your company's spend, track purchases across your organization and report on your financial data with certainty. Managing company spending does not have to be overwhelming or complex. Procurify offers a smarter way to manage spending for hundreds of companies around the world. Sourced and co-led investment internally.