Arthur F. Muldoon

Co-Founder & CEO

2020

ArcSpan Technologies is a best-in-class audience monetization company empowering publishers to unlock the full potential of their first-party data to generate incremental advertising revenue. ArcSpan’s Audience Monetization System (AMS), is a next-gen first party DMP purpose-built to provide publishers with an easy to use, cost efficient platform that can process, manage, model, and activate the entire spectrum of publisher data to monetize audiences and drive ROI. Established by digital industry leaders from Accordant Media, Dentsu, NewsCorp, OpenSlate and Beeswax, ArcSpan prioritizes consumer data privacy and fosters industry transparency. ArcSpan is headquartered in New York City with an additional office in London.

Co-Founder

2019 - 2021

Investment and operating vehicle related to AdTech platform development opportunities in digital media measurement, cross-channel analytics and media intelligence amidst rapidly evolving addressable data, consumer privacy and media fragmentation practices.

Co CEO

2016 - 2019

+ Developed premier programmatic media business and managed talented team of 200 Amnet US and Accordant Media staff across multiple offices. + Partnered with senior marketers at leading national brands to create more cost-effective, insightful targeted advertising campaigns by streamlining the ad-tech system and improving measurement and analytics. + Delivered accelerated revenue growth and strong profitability by unlocking Artificial Intelligence (AI) and Machine-learning (ML) data business. + Led product, engineering, data science and client teams to provide expert data-driven, audience-targeted media services for leading national brands.

CEO & Co-founder

2010 - 2019

Co-founded and led the rapid growth of Accordant Media as a leading tech-enabled targeted programmatic advertising solutions provider serving leading advertisers, publishers and data owners. Developed Accordant's innovative Audience Targeting System ("ATS™") as a proprietary DMP, algorithmic and audience data targeting/optimization system. + Grew revenue from $0 to nearly $20MM in six years + Managed cross-channel targeted digital advertising and analytics: display, video, mobile, social, email, DOOH, audio and programmatic tv + Recruited a fantastic, passionate team of 80+ employees across five offices in US and UK + Cultivated strong, trusted client relationships among direct advertisers, leading publishers, ad-tech companies and digital agencies + Led investor relations and corporate development + Recognized speaker at marketing and ad-tech industry events in US and Europe + Industry leadership recognition includes: - Crain's New York "Best Places to Work in NYC" - Inc. 500 and Inc. 5000 "Fastest Growing Companies" - Forbes "America's Most Promising Companies" - Deloitte "Technology Fast 50" and "Technology Fast 500" - Entrepreneur Magazine "Best Entrepreneurial Companies in America"

SVP, Isobar Marketing Data Platforms

2008 - 2010

SVP, Client Services

2006 - 2008

Led direct client and agency solutions, WOM analytics, and invigorated research / development of online social media business platform.

VP & General Manager, Client Services

2003 - 2006

VP and Managing Director

1998 - 2002

Principal, Corporate Strategy, Entertainment, Media and Communications

1995 - 1998

Corporate finance

1991 - 1993