Barrett Edgington

Principal

2022

Director, NFL Labs

2017 - 2022

VP, Venture Capital Tech Banking

2016 - 2017

Venture Team

2015 - 2016

Strategy Consultant

2015 - 2015

• Consulted executives on change management challenges to transform and accelerate sales efforts • Advised clients on best functional practices for insides sales reps at "Executive Speed Camp" • Led a 90 day $300K head-to-head competitive bake-off resulting in preemptively closing the contract after 45 days • Directed team of 50+ sales professionals on best practices of inside sales, resulting in 36% increases in sales pipeline

BD & Strategic Partnerships Manager

2013 - 2014

Joined BloomReach as employee #36 and helped scale revenue, customers, and employees by 5X; raised $41M to create the Personalized Discovery Platform through big data and machine learning technology. Investors: Bain Capital Ventures, Lightspeed Ventures, and NEA. • Launched company’s BD/strategic partnerships business unit • Created, negotiated, and managed partnerships with over 20 companies including IBM, eBay Enterprise, SAP hybris, iProspect, 360i, BlueSky TP, and Moovweb • Developed strategic vision for partnerships and oversaw its execution in US and UK • Started the BloomReach Certified Expert program, resulting in new lead-gen channel and increased sales pipeline • Managed product integration accreditation processes for all partnerships • Oversaw all co-marketing lead generation efforts with partners - webinars, collateral, blogs, and events • Created deal registration process and all processes for partnership relationship management

Product & Engagement Manager

2011 - 2013

• Responsible for increasing monthly revenue on accounts managed by increasing traffic and selling new products • Obtained 100% renewal rate on accounts managed helping to maintain revenue and improve company’s valuation • Product managed the adaptation of an existing product to function for accounts in a new vertical • Trained and hired new team members on the Product & Engagement team • Lead Salesforce CRM implementation and adoption for improved sales pipeline visibility and decision making

Strategy & Operations Analyst

2010 - 2011

• Identified the need for and helped develop a new service offering, “Social Business”, which received funding from National Partners to formalize the roll-out through-out the entire US firm • Improved web content publishing policies for US Navy by developing a modular publishing framework • Reduced FEMA grantee communication costs by creating and managing series of webinars • Led team of 85 individuals to bring use of web 2.0 technologies to government agencies resulting in strategic advantage for the firm’s Federal Practice • Successfully pitched procurement of a real-time polling technology to better serve firm clients • Created a database to streamline FEMA’s grant processing efforts and increase productivity

Emerging Businesses Analyst

2009 - 2010

• Proposed and started new R&D investment model which received a million dollar commitment from top NBCU executives and venture capitalists • Managed $2M investment in three R&D projects at GE Global Research Center • Transformed over 100 technical patents into a marketable IP portfolio to facilitate technology licensing • Conducted analysis for C-level officers to showcase impact of prosecuting content pirates • Developed concept and started on-going internal innovation program for ~1,000 participants

Deal Flow Analyst; Portfolio Consultant to Experticity

2008 - 2009

• Conducted due diligence on market competition and executive profiles for investment proposals • Assisted in creating new investment syndication strategy for the firm • Led competitive and industry analysis for Experticity and presented results to Board of Directors

Executive Vice President

2007 - 2008

SchoolTipline is leading the way in providing schools with communication tools needed to create safe learning environments. • Wrote and pitched business plan to venture capitalists and angel investors which generated over $100K of investment funding • Winner or semifinalist in Northwest Venture Competition, E-Business Competition, Global MBA Moot Corp., BYU Business Plan Competition, and Social Venture Competition