BL

Brina Lee

Working on something new

San Francisco, California

Invests in

  • Min Investment:

    $25,000.00
  • Max Investment:

    $100,000.00
  • Target Investment:

    $50,000.00

Work Experience

  • Scout

    2021

2022 - 2024

  • Product Lead

    2022 - 2024

    Reimagined communication tools for millions of Roblox users, making it easier to connect, chat, and play together.

2019 - 2022

  • CEO & Co-Founder

    2019 - 2022

    Acquired by Roblox. Building new ways to play games together.

2015 - 2019

  • Engineering Director

    2015 - 2019

    • Acquired by Salesforce • Founding EM that scaled the engineering organization to 70+ engineers • Lead EM for Quip's major products: Spreadsheets, Slides, Charts, Mobile, Data/Data Infra, NPS, Athena and Marketo Migrations, JIRA and Salesforce Record Live App • Worked on and founded our core values, compensation framework, and feedback structure • Built and refined interview loops for engineering managers, engineers, interns, and data scientists • Created our interviewer training programs • Contributed to roadmap, milestone, and staff planning processes • Spearheaded formalizing team roles, TL coaching, and personal growth frameworks • Developed cross-functional team communication channels • Executed annual Diversity Scholarship and coordinator for other diversity related events, like Grace Hopper Conference, Hackbright whiteboard sessions, and more

2013 - 2015

  • Software Engineer

    2013 - 2015

    • Instagram's First Female Engineer • Led, launched, and built Direct • Built the #1 requested feature on Instagram : Editing a Post • Cut cold start time by 30% by rebuilding the Notifications feed • Launched Ads on Instagram, including metrics pipeline and encrypting ads strings for better upgrade rates • Worked on Search and launched typeahead • Created and built Account Switching as a hack, which became the top most useful feature for media managers and business account holders. • Worked on NUX, Suggested Accounts, Explore, Profile, and a lot of growth related projects

2012 - 2012

  • Software Engineer

    2012 - 2012

    • Worked on Timeline.

2012 - 2012

  • Software Engineer

    2012 - 2012

    Worked on Google Maps.

2010 - 2011

  • Interaction Designer

    2010 - 2011

    • Won Spring 2011 Hack Day reinventing Yahoo! Weather app which later shipped and became Yahoo’s highest rated (4.98 stars) and 2nd most downloaded app. Recognized with the 2013 Apple Design Award from Apple and the 2012 Yahoo Superstar Award. • Conceptualized and designed company-wide internal tools affecting the productivity and user experience of over 14,000 employees. • Evaluated and conducted user research studies through contextual inquiries, hallway testing and focus groups to identify the interactions of a user and prioritize such responses for subsequent projects. • Devised ideation techniques such as mind mapping, paper prototyping and napkin sketching to develop solid high-fidelity wireframes in Omni-Graffle. • Assisted front-end engineering using HTML5, CSS3, and JavaScript.

2007 - 2010

  • Web Engineer

    2007 - 2010

    • Managed a team of interns to execute all marketing projects and campaigns targeting our Advance Planning and Scheduling Software customers, and Microsoft NAV Dynamics, SAGE, and SAP partners • Independently developed and designed PlanetTogether’s corporate and two partner websites in 3 months which resulted in an exceptional increased in lead generation (www.PlanetTogether.com) • Oversaw social networking and viral marketing campaigns bringing one of our co-websites (www.FactoryScheduling.com) to the number one organic spot in one week on Google Search Engine • Studied and implemented conventional Web Usability techniques for all of the company’s websites • Developed a plan to create a web application that connects our APS system to the Internet, allowing our manufacturing customers to share their production schedules with their customers