CW

Crystal Widjaja

Startup Advisor | Gojek | Reforge

Singapore

Work Experience

  • Angel Investor

    2020

    I primarily invest as a value-added investor, helping startups leverage data to build great consumer products and make better decisions. My focus areas are consumer marketplaces with operations-intensive scaling. I advise a maximum of 5 companies in parallel—Head of Growth at Scale.AI, Naked Wines, Bounce, Graas, and AbInBev. Printify printify.com Eppo geteppo.com Finch apps.apple.com/us/app/finch-self-care-pet/id1528595748 Reforge reforge.com ADPList adplist.org Jago Coffee jagocoffee.com Maze maze.co aurahealth.io Clora clora.com Upcraft.ai

  • Advisor to the CEO, Board Observer

    2024

  • Venture Studio Mentor

    2023

2020

  • Executive-in-Residence

    2020

    Reforge is an MBA for senior product leaders and growth-scale startups designed by expert operators such as Brian Balfour, Andrew Chen, Casey Winters, Elena Verna, and more. Author of the Product Analytics program and co-author of Data for Product Managers with Shaun Clowes. Executive-in-Residence teaching the Advanced Growth Strategy cohort for Spring 2021.

  • Program Partner

    2022

    - Creator of Product Analytics; with the highest NPS of any program - Co-creator of Data for Product Managers with Shaun Clowes; one of the most popular courses at Reforge

2022

  • Advisor

    2022

2020

  • Advisor

    2020

  • Co-founder & Advisor

    2018

    Generation Girl is a non-profit focused on empowering young women aged 12-16 with STEM fields to break gender stereotypes! Over 150 girls have graduated from our programs so far with funding and support from Sequoia Capital, Google, WeWork, Kibar, L'Oreal, and more. Learn more about us at http://www.generationgirl.org/

  • Scout

    2021

2021 - 2023

  • Fractional CPO

    2021 - 2023

    We are a social superapp that amplifies Filipino creativity, community, and commerce. We have +10 million users (82% Millennial and GenZ) visiting 60 million times per month. Our users average over an hour per day on the app, supporting thousands of income earning Creators in 50+ countries around the world!

2020 - 2022

  • Sequoia Scout

    2020 - 2022

    Angel investor in Juked.gg and Spot