David Kirven

Chief Marketing Officer
2021 - 2023
Completely rebuilt marketing function, repositioned brand, and helped grow awareness by 3X, to lead this Series E startup to $1.7B valuation. Built new marketing team with experienced talent and expertise, leading to an 75% increase in ROI as marketing spend scaled. Reltio is uniquely positioned to help Global 2000 customers accelerate innovation by providing access to real-time, insight ready data at scale.
Advisor
2021 - 2021

2018 - 2020

SVP & GM, Voice & Messaging Business
2018 - 2020
Led new 'startup' division at GoDaddy focused on new SMB communication strategy. As GM, responsible for all aspects of engineering, product, marketing and operations with 80 person team. Launched new mobile communication business delivering double digit revenue and more than 1MM downloads in first 9 mos.

2015 - 2017

CMO of GetGo, a subsidiary of Citrix
2016 - 2017
Key executive team leader on planned spin out of GetGo, Citrix subsidiary of GoTo family of products ($650M). Responsible for development of new company mission and brand positioning, along with new company naming. Identified as CMO of planned spin out. GetGo successfully merged with LogMeIn
VP of Global Marketing, Saas Division
2015 - 2017
Overall go to market leader with P&L responsibility for over $800M in revenue across diverse set of SaaS offerings. Led organization of over 200 marketers & developers, to create scalable go to market strategies, driving double digit growth

2005 - 2014

VP Marketing and Sales, Payments & Commerce Solutions Divison
2011 - 2014
Revenue growth officer for $650M+ QuickBooks payments and commerce division, including GM responsibilities for $180M QB Supplies business directing all aspects of product, marketing and operations. Lead team of 50 focused on driving growth in mobile, retail and core payment SAAS offerings across multiple offline and digital marketing channels.
Director of Online and In Product Marketing, TurboTax
2010 - 2011
Responsible for $700M+ online web and in-product marketing channels, including strategy, online marketing, SEO support, web experience design, product strategy, development and optimization for TurboTax.com and Quicken.com. Manage team of 40 comprised of online marketers, creative designers, engineers, program managers and data analysts.
Director of Brand Strategy, TurboTax
2005 - 2010
Led overall development, direction and management of brand equity, national advertising, new user growth and strategic market research for TurboTax, a $1B+ business unit of Intuit. Responsibilities included managing +15 people, agency management and +$70M expense budget. • Instrumental in doubling Turbotax revenue by driving significant new user growth, +5pt of share • Received the American Marketing Association EFFIE award in 2005 outstanding market results

2004 - 2005

Director, New Product/Category Leader, TurboTax
2004 - 2005
Responsible for new business strategy and new product development focused on key behavioral segment. Led small entrepreneurial team of 5 comprised of product management, product design, tax development and market research

2001 - 2003

Group Manager, Corporate Strategy and Business Development
2001 - 2003
Reported directly to CMO. Responsible for driving cross product line strategies and best practices. Corporate strategy role partnered with M&A group to identify strategic, long term growth opportunities for the company

2000 - 2001

VP of Marketing
2000 - 2001
Co-founded this B2B Internet marketplace/ASP to focus on the vertical market of language management services

Fmr Product & Marketing Exec @Intuit, Citrix, GoDaddy, Reltio; Investor; Board Advisor