Davide Di Cillo

Sr. Director - Head of Product, Advertising

2023

I lead a team of talented PMs (20+) to develop and execute our strategy for marketplace promotion and advertising services to merchants and brands.

Advisor

2022

Director of Product Management, NFTs

2022 - 2023

Director of Product Management, Asset Hub

2021 - 2022

I lead product management for Asset Hub, Earn, and more, helping businesses and organizations engage with their audiences through Coinbase product offering.

Head of Business Interfaces, Product Management

2020 - 2021

Head of Advertiser Experience and Growth, Product Management

2019 - 2020

I lead the organization responsible for how advertisers and internal users create and manage ads on Pinterest, from Ads Manager and SMB products to internal sales tools and billing, as well as our Ads API and data.

Lead Product Manager, Ads Growth

2017 - 2019

I led the 60+ people team responsible for building Facebook's advertising solutions for small businesses (i.e. Boost Post, Ad Center, Automated Ads, etc.).

Product Manager, Ads Interfaces

2015 - 2017

I led the team responsible for the two main ads management interfaces, Facebook Ads Manager and Power Editor. I was responsible for some of the most notable changes for Facebook ads interfaces in the recent history: - Merged Ads Manager and Power Editor into a unified experience - Launched the first rules-based automation tool for Facebook ads, which is "managing" a significant percentage of revenue

Head of Product / Design

2013 - 2014

• Led product and design, including UX/UI, visual design and user research of the new app Wist. Also responsible for all front-end development of the website. Wist is a personalized local discovery app that uses contextual, social and interest-based data to recommend top 5 places nearby to anyone on the go. It's first local discovery app that allows users to search by occasion instead of type of place. Wist is currently live in 8 cities in the US. Investors include 500 Startups, Google Ventures, Idealab and others.

Founder and CEO

2006 - 2013

Founded 39 Inc., a consulting agency specialized in designing and developing applications for customers like Carlsberg Group, Adecco N.A., and R. J. Reynolds Tobacco. Personally took care of business development and product management.

CEO and Head of Product

2010 - 2013

• Founded SyncPad with a mission to make remote collaboration easy and fast by leveraging the latest technology • Built and managed a team of 5-7 engineers and designers through multiple iterations of the product • Created fundraising materials, pitched investors and received 3 term sheets from tier-1 VCs and angels • Recruited an experienced advisory board, including Rajen Sheth (Director of Product Management at Google for Chrome OS) and Kevin Kramer (Senior Director of Sales at Riverbed Technology) • Led all business development efforts, created sales presentations and pitched potential clients • Closed deals with Samsung, DBS Bank and several other organizations, generating over $100,000 in total revenue within 6 months from the first sales pitch • SyncPad was featured by Apple among the Best New Business Apps and by Samsung as the Best Galaxy Note app • Ranked among top 10-20 grossing apps for Business in the Apple App Store for several months in 2011 SyncPad enables users to easily collaborate and share documents in real- time with other people independently from where they are. SyncPad helps salespeople close more leads, investment bankers explain their models and educators inspire their students. SyncPad was the very first remote collaborative whiteboard on iOS, partnered with Samsung and Box and can be found in many Fortune 50 companies.

Creative Director

2007 - 2009

Head of the creative department at the web agency. Responsible for all creative aspects of websites and online advertising campaigns handled by the agency, from concept to production.

Graphic and Web Designer

2005 - 2007

Designed and executed several websites, online and print advertising campaigns, as well as, corporate identities.