Dennis Goedegebuure

VP Brand & Creative Marketing + Ferrari Partnership

2023 - 2024

Led Bitdefender's brand awareness initiatives by leveraging the Scuderia Ferrari partnership and developing a new brand creative platform. Executed above-the-line and targeted below-the-line campaigns to amplify the brand. - Partnership Development: Secured a partnership with Scuderia Ferrari F1, building a business case that focused on multi-year ROI and gaining leadership support. Presented to the board and investors, securing incremental investment. - Brand Architecture: Developed and implemented a new corporate brand architecture, aligning Business and Consumer brands under one corporate umbrella while maintaining distinct positioning and audience approaches. - Brand Refresh: Rolled out a comprehensive brand refresh across all assets, creating a detailed playbook for consistency across online and offline marketing materials. - Agency Collaboration: Facilitated a creative marketing agency selection process, leading evaluations and negotiations across five agencies. - Campaign Launch: Co-created a creative brand platform for consistent brand amplification, launching Bitdefender’s first-ever brand campaign: Protecting Your Important. - Brand Health Tracking: Implemented brand health tracking across F1 TV streams and through Nielsen panels to measure campaign effectiveness.

VP New Consumer Growth & Acquisition

2021 - 2023

Directed global new customer acquisition for Bitdefender’s Consumer Business, developing and executing a cohesive digital marketing strategy to drive growth across all owned, paid, and earned media. - Strategic Planning: Developed and executed digital marketing strategies to scale customer acquisition, utilizing paid and organic integrated campaigns across various channels. - Data-Driven Insights: Leveraged data, analytics, and customer insights to prioritize key growth initiatives, improving new customer journeys and conversion funnels. - Platform Migration: Successfully managed the migration from static pages to Adobe CMS, focusing on site speed improvements and minimal SEO decline. - Growth Campaigns: Mobilized the team to launch an acquisition campaign targeting a Russian competitor, achieving rapid deployment and capitalizing on market momentum.

Venture Scout

2021 - 2024

A diverse group of five well-connected and specialized European founders and operators are selected to participate in this program. Each of them will be able to invest EUR 100,000 in exceptional companies that have the potential to scale worldwide and change millions of lives for the better. The venture scouts all have experience either as a founder or operator in a SaaS, marketplace, or platform company, which is in line with our investment focus.

Entrepreneur In Residence

2021 - 2021

Snr Director - Head of Global Consumer Growth Marketing

2019 - 2020

Recruited by PayPal’s CMO to establish and lead the consumer growth marketing function, focusing on direct-to-consumer strategies to drive key business metrics. - Customer-Centric Strategy: Implemented a marketing technology strategy leveraging first-party data, augmented with second and third-party data, to prioritize customer-centric growth. - Multi-Channel Campaigns: Led global paid acquisition channels including SEM, programmatic display, social, SEO, and life cycle marketing, optimizing campaigns throughout the funnel. - Growth Acceleration: Developed use cases for acquisition, adoption, engagement, and churn, accelerating growth through the Marketing Technology Customer Data Platform. - Cross-Functional Leadership: Organized growth experiments through cross-functional squads, driving innovation and testing new strategies. - Team Management: Led a high-performing growth marketing team of 50, managing a multi-million dollar annual budget. - M&A Due Diligence: Key member of the M&A due diligence team, contributing to the acquisition of Honey for $4 billion by evaluating growth marketing opportunities and international market sizing.

Advisor

2019 - 2020

Advisor pre-and post launch for the company on strategy, tactics and technology for SEO

VP Growth & SEO

2014 - 2019

Led direct-to-consumer initiatives, transforming Fanatics from a league partner seller to a vertically integrated company with its branded product line. Oversaw international expansion and strategic platform migrations, achieving significant business growth. - International Expansion: Directed the entry into the soccer vertical, resulting in the acquisition of Kitbag Ltd., official partner of major football clubs. - Platform Migration: Led the migration process, moving 90% of North America e-commerce revenue to a new platform with minimal disruption, achieving full SEO recovery within 23-35 days and a 20% increase in conversion rates. - A/B Testing and Automation: Established A/B testing frameworks and adopted SEO testing across major partner sites, enhancing optimization through automation and machine learning. Awards: Received the US Search Award for Best In-House Search Team in 2018. Speaker at: - SEJournal Dallas (Feb 2015) - SMX West 2015 - 500Startups conference (Apr 2015) - Expert at SEOktoberfest (Sept 2015) - SocialPro 2015 (Oct 2015) - Zenith Digital Marketing - Closing keynote (Apr 2016) - MNSummit 2016 (Jun 2016) - Expert at SEOktoberfest (Sept 2016) - Friends of Search - Amsterdam (Feb 2017) - Expert at SEOktoberfest (Sept 2017) - Swivel Conference (Oct 2017) - Expert at SEOktoberfest (Sept 2018) - Advanced Search Summit Napa (Apr 2019) - Expert at SEOktoberfest (Sept 2019)

Head of Global SEO

2012 - 2014

Part of the Growth leadership team, responsible for global SEO strategy and new market entry analysis. Built the in-house SEO program, introduced an A/B testing framework, and led award-winning content marketing campaigns. - SEO Strategy: Developed and prioritized SEO opportunities, maximizing impact through strategic product roadmaps. - Content Marketing: Led successful campaigns like Wall and Chain and Economic Impact Studies, setting new benchmarks for Airbnb’s marketing efforts. - Awards: Recognized with multiple awards, including the Webby Awards and Epica Award for Wall and Chain. Speaker at: - BlueGlassX Tampa (Dec 2012) - Snap Conference (Apr 2013) - Searchfest (Jan 2014) - Authority Intensive (May 2014) - Expert at SEOktoberfest (Sept 2014)

Vice President Internet Marketing

2011 - 2012

Responsible for all traffic for Geeknet Inc. Media properties; - SourceForge.net, - Slashdot.org - Freecode.com Grew SEO traffic double digits +. Slashdot 130%, SourceForge 35% Y-Y Set up outreach program for major product releases PR events. Featured articles on Mashable & TheNextWeb Implemented Content Marketing strategy for Slashdot on key verticals focused on high revenue advertisement opportunity. Introduced Wordpress as light weight CMS for agile prototyping. Speaker at: BlueGlass Tampa 2011 - US SearchFest 2012 - Portland US SMX West 2012 – Santa Clara US SNAP Conference 2012 – Salt Lake City US BlueGlass LA 2012 – Los Angeles US EVO Conference 2012 - Salt Lake City US

Director SEO

2010 - 2011

- Managed a high performing team of in-house SEO Center of Excellence, 9 fte directs, 25 fte supporting (technology & analytics) - Responsible for global SEO strategy for eBay marketplaces, setting shared objectives for companywide teams, and SEO product prioritization for global product roadmap - Implementation of SEO outreach & training program for eBay Inc globally - Implementation of Google Product Search Multi Client Account infrastructure - Build out complex SEO service, implemented on Core site, features include redirecting +20M pages per day & Social Media welcome message integration based on referral Speaker at: - SMX Advanced Seattle 2010 – US - SearchLabs 2010 Sao Paulo – Brasil - BlueGlass 2010 – Florida US - SMW West 2011– US - SMX Sydney 2011 – Australia - SMX Advanced Seattle 2011 – US - EVO 2011 – US

Senior Manager IM - SEO

2007 - 2010

- Founded & built a high performing team of in-house SEO Center of Excellence, 7 fte directs, 25 fte supporting (technology & analytics) - Growing SEO programs for eBay's global marketplaces sites, including US, DE, UK, FR & IT with double digits year on year - Implementation of SEO outreach & training program for UED, QA, Product Management and Content management groups - Implementation of complex Sitemaps infrastructure, quadruple digit growth in year on year traffic on eBay View Item Pages - Presented SEO 101 on eBay DevCon 2009, voted best session by developers audience - Build complex SEO service, implemented on Core site, serving 845 million server to server calls with response time of 4 mSec. - Successfully implemented local SEO projects through third party developers. From concept to launch in 3 months - 2007 Global Internet- & Relationship Marketing summit organization in Dublin. 150+ participants - 2008 Global Internet- & Relationship Marketing & Advertising summit organization in Prague. 250+ participants

International Marketing Manager

2006 - 2007

International Marketing Manager. Responsible for Best Practice Sharing within eBay in the field of Portals and Natural Search. • Communication and Best Practice Sharing • In-Country Program Support • Project Planning and Coordination • Partner Development / Relationship Management • Infrastructure Planning and Development

Online Manager

2005 - 2006

Moved from Portal & ISP's partnerships to internal stakeholders. Now responsible for Natural Search, which is a product driven competency, and Cross site integrations between Marktplaats and eBay. The latter will be optimised with two focus points: 1. User experience 2. Maximizing monatization for eBay Inc. Co-responsible for budgetting and target setting. Responsible for tracking issues involving Mediaplex, third party tracking solution partner.

Online Manager

2004 - 2005

Responsible for Online advertising through portals and ISP's in The Netherlands for eBay.nl. Responsible for budget allocation and optimization of partnerships through influencing CTR and RR to lower acquisition costs and marketing spend.

Online Optimizer

2002 - 2004

Responsible for Optimization of Online advertising partners in The Netherlands for eBay.nl Through influencing the CTR and RR of the different placements lowering acquisition costs and marketing spend.