EF

Eric Franchi

General Partner at Aperiam

New York City Metropolitan Area

Invests in

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $1,500,000.00

Work Experience

2018

  • General Partner

    2018

    As a General Partner at Aperiam, I am an integral part of a team that is reshaping the advertising technology landscape. Founded in 2018, Aperiam focuses on navigating and leading through the industry's key challenges, including privacy-centric targeting, the growth of CTV and commerce media, and the strategic use of AI. In my role, I am deeply involved in all facets of our investment practice, contributing to the success of our groundbreaking portfolio companies. Our work ethos at Aperiam centers on collaboration, innovation, and being outcomes-oriented. These values empower us to not only foresee industry trends but also to create them, positioning Aperiam as a catalyst for transformation in the ad tech space. I am proud to be part of a team that not only anticipates the future of advertising technology but also actively shapes it. Connect with me to explore how Aperiam is leading the charge in revolutionizing ad tech.

2001 - 2017

  • Cofounder

    2001 - 2017

    Undertone 1.0: scrappy 2-person ad agency buying media for performance-based marketers. This was hard. Undertone 2.0: scrappy 4-person ad network. This was also hard. But we survived. Undertone 3.0: hit $100m+ revenue, 300+ employees, was eventually acquired by Perion (NASDAQ: PERI) for $180m. Along the way, I invested personally in a few ad tech/mar tech startups and built a great network. This laid the foundation for my second act... AperiamVentures.

2000 - 2001

  • Sales

    2000 - 2001

    Good: found a job that allowed me to work at the intersection of my passion (internet) and skills (sales). Learned a ton. Not so good: joined at the peak of the dot.com bubble. Silver lining: built a great network and met a co-founder for Undertone!