Evgeny Kireev

Investor and Entrepreneur

2015

Co-Founder

2019

Digital Consumer Brand (DCB) Laboratory - We identify, develop, and launch products online. - Advisory, consultancy and research in the digital advertising space. - Helping inject start-up like mentality and agile digital team structure to businesses. - Deployment & training of in-house marketing teams. We break things until they work. We are a group of marketers, data scientists and creative folk trained in brand, direct response, and agency disciplines. We believe that the right Creative is absolutely the Key to a product’s success, but that success does not scale without data and a focus on ROI - We bring the magic and the logic. We combine theories and methods from psychology, affective sciences, and behavioural economics. We investigate the role of factors such as values, emotions, bias, sentiment, social proof and frequency. We reinforce our thinking with this science in our daily choices, campaigns, investments, and communication.

Investor

2021

Sauvignon Blanc, Pale Rosé & Malbec in cans and boxes. We make wine for the moments that matter, and the magically meaningless ones too. NICE launched in early 2019 and is now the fastest growing canned wine brand in the UK. We’re found nationwide in Sainsbury’s, WH Smith Travel, Whistlestop and on Amazon, Ocado and nice-drinks.co.uk. We’re also available on all Virgin Atlantic flights, Wimbledon Tennis and over 25 major stadia including Chelsea FC, Lord’s Cricket and at hundreds of universities, festivals, theaters, cinemas, music venues and quick serve restaurants. Let’s wine. #WineForWhenever

Investor

2021

An emerging, award-winning, beauty brand that is committed to innovation and disruption. Our clean, high-tech products power amazing results, with trending customer favorites in both Makeup and Skincare.

Investor

2020

Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience.

Investor

2020

Insense is a Creator Marketplace for UGC & Branded Content Ads at scale.

Investor

2019

Lunata Beauty is on a mission to free you from cords. We combine beauty with technology to revolutionize the hair industry by creating innovative, game-changing, cordless hair tools that will give you gorgeous hair wherever you are.

Investor

2020

Heritage Brewing for Modern Drinking. This is Superior Refreshment. Alcohol-Free Superior Unfiltered Lager.

Investor

2021

Uptime is a creator first micro-learning platform.

Marketing Manager

2015 - 2015