Georgia Vidler

Co-Founder

2022

We’re on a mission to give everyone access to personalized healthcare - by building the 1st Precision Health OS for people chronic conditions (more than half the planet). We need much bigger and more varied data sets to transition to a precision medicine model -- and the data we need to understand the individualized nature of chronic illness does not live solely in EHRs -- it lives in the hands of patients, but no one is capturing it holistically. We're bringing our Canva product knowledge to healthcare, building AI-driven consumer products to help people track what's going on with their health, get personalized insights and content, and contribute their data to medical research. Our long term goal is to significantly speed up research and high quality recommendations in conditions that lack a standard of care, like neuropsychiatric conditions, female reproductive conditions, auto-immune conditions and rare diseases - to help people everywhere get the personalized support they deserve.

Partner

2021

Investing in the next generation of Australian entrepreneurs - aiming for 50% female founders, and my investment interest is in climate tech.

Advisor

2021

Helping find and support ambitious founders restoring the planet.

Head of Product

2020 - 2020

Canva was ~1500 people, and I led a team of the best ~45 product managers in the world to ship products our users love. Worked alongside a team of over 500 software engineers, over 50 product designers, and tonnes of researchers and analysts to bring the next generation of Canva to our users. My role was all about coaching our product leaders, helping define the product strategy for the next few years, including our Canva Worksuite product set, codifying how we do what we do for new team members, and working alongside Canva’s exec team to ensure the company was happy and rowing in the same direction.

Director of Product

2018 - 2020

Led out the next generation of our core product offering, including: - Editor platform: building the core design tools our community want and love - Enterprise: launching and growing a product built for large teams - App Store: opening up Canva as a developer platform - Education: helping teachers and students leverage Canva in the classroom - Cross-platform: Making Canva 2.0 an incredible mobile experience - People: building out a kick-ass product team to take the above way further - ...and much more!

Group Lead & Senior Product Manager

2017 - 2018

In 2018 I led the product team that launched Canva 2.0. It took us over a year to rebuild Canva from scratch to prepare us for the future. Some new features the team and I have released with 2.0: ► Brand new presentation product; including speaker notes, embeds, autoplay, cool transitions and website mode ► Improved and even simpler website builder product with over 100 website themes ► New and improved charts; stacked bar charts and row charts for sexier data ► Publish directly to tonnes more places; LinkedIn, Pinterest, Slack, Wechat and more ► A way slicker animator to turn your designs into animated movies or GIFs ► A social media scheduling tool, to keep on top of your content ► We're now available in China! 🇨🇳 ► Canva 2.0 is available in over 100 languages ► Embed any type of content in your designs; movies, songs, GIFs, and more ► Canva in Right-to-left! For our Arabic, Hebrew, Farsi and Urdu speaking communities Coming soon ► Canva 2.0 on mobile web -- access all the features of Canva on any device

Head of International (Growth & Product)

2016 - 2017

Leading a cross-functional and diverse team of A players to dream big and deliver ridiculous results. As a team we have: ► Acquired more than 8 million international users in less than 18 months (starting from 0 and with no paid advertising) ► Driven international signups (non-English speakers) from 0 to ~90% of monthly signups ► Launched all of Canva’s platforms in 100 languages and counting... ► Led market research, SEO projects and experiments to drive growth in over 20 countries ► Led new product strategies and projects to enhance the user experience for international markets, coordinating with engineering, product and graphic design and the founding team ► Built growth, marketing and ops (customer service and product ops) teams in 7 key markets and counting ► Worked on international PR campaigns to drive 100s brand stories and links in top tier press worldwide.

International Growth Lead

2015 - 2016

Growth & Product Marketing Manager

2015 - 2015

► Managed the launch of our first-to-market product in Australia - the food bag for singles. This included liaising with operations and logistics, chefs and nutritionists, IT and dev, plus external agencies (PR, digital, SEM) to promote the launch ► Managed digital channels to drive sales and retention: SEM, Display, Paid social, Mobile, Native and the AU website -- increased our subscription growth by over 50% ► Managed external digital agencies to high performance on budget ► Built the My Food Bag brand with management of our creative agency, briefing and working on creative content such as video shoots and edits, photo shoots, and collateral design. ► Worked with our PR agency to manage the My Food Bag public profile and the profiles of our brand personalities/chefs ► Built a social media strategy to engage our target market, influencers and wider audience. ► Worked with My Food Bag head office in NZ to learn, share information and understand our customers. Travelled to NZ to work with the team. ► Managed external partners, sponsorships, events and ambassadors, such as our sponsorship of the Sydney Swans, our partnership with Westpac and our participation in the Good Food and Wine Show.

Brand Manager

2014 - 2014

Reporting directly to the CMO, I: ► Managed the redesign of the company website, including writing all copy and creating all mockups, plus managed Wordpress ► Managed events marketing and lead gen efforts, such as AdTech Sydney ► Worked with the campaign and product managers to execute online campaigns (Display, Facebook, GDN) which included creative concepts, strategy, and copywriting ► Tracked and improved our online performance through Facebook Insights, Google Analytics and LinkedIn Analytics ► Designed sales decks and company product kits for new clients ► Designed other promotional material such as landing pages, flyers, ads ► Managed all company social media ► Managed the company blog ► Instigated and created new business processes ► Created performance case studies

Overseas study

2012 - 2013

As a part of my combined degree in Public Communication and International studies, I completed an In-Country Study program in Mexico for one year. As well as studying in Spanish at a Mexican university full time, I also developed an independent research project on my host society.

Product Marketing Manager

2012 - 2012

Incubated inside Pollenizer Before the major banks went mobile, in true startup style, my role consisted of almost anything and everything I could do to help get this product tested and off the ground. ► Assisted with developing business/product concepts and improvements to UX of the iPhone and web apps ► Planned and implemented the public launch of Pygg's iPhone app ► Engaged and managed third-parties to help in the roll out of campaigns and product idea tests ► Contributed ideas to the product manager and team for a company pivot ► Worked with Agile project management systems to coordinate design and software development for campaigns ► Coordinated Pygg's customer support and management - including social media and other support channels. ► Produced and managed marketing material, including EDMs on Mailchimp, competitions, promotional material, blogs and advertising.

Social Media Manager

2011 - 2012

► Assisted the marketing team in building our brand presence online through social media and other platforms to engage leads and support current customers. ► Educated the wider company about the importance of a social presence and the power of online support, this included presenting to the CEO and executive team ► Gained training on social/web analytic platforms, specifically Radian6 and generating weekly/monthly reports to constantly gauge and manage the brand's sentiment online ► Researched and documented competitors in order to best find a niche and best practices for the company online

Communications Intern

2011 - 2011

Working between ARIA and MIPI, I was part of a small team trying to make a difference for Australian musicians. The 'Music Matters' campaign was initiated in the U.K. to remind the public of the value of music, in an attempt to positively combat piracy. In this role I: ► Assisted with the roll-out of the 2011 Australia & New Zealand Music Matters campaign; ► Coordinated activities across print, online and social media to engage the music community; ► Drafted and implemented strategies for our launch and post-launch goals, including key messages, social media plans, events and prospective outreach; ► Oversaw creative content development to maintain the integrity and consistency of the campaign message internationally (primarily short animations) based on famous Australian musicians; ► Developed ideas and relevant outreach for the campaign in Australia and New Zealand; ► Wrote articles about the campaign for various newsletters; ► Created media kits for artists and supporters; ► Made online presentations for different events e.g. Vivid Creative; ► Contributed to social media content and tone; ► Drafted press releases, interviews, blogs and website information.