Henrik Kraft

Sr. UX Designer

2022

Working with the talented team at Lightspeed DMS!

Senior UX Designer

2021 - 2022

Sr. Principal UX Architect

2020 - 2021

Principal Architect

2018 - 2020

Working on some internal maintenance tools, bringing usability into in-house applications and services. Developing service design for last mile services across multiple platforms and properties.

Principal Architect

2017 - 2018

Providing design leadership for Product Discovery and Selection on Macys.com

UX Design Lead

2016 - 2016

Providing Design and leadership for creation of the Franklin Templeton Investors Portal - a financial services dashboard that will be used by 1000+ Financial fund managers, researchers, and analysts. Tasks ranged from strategy and requirements development, wireframes, secondary research, usability studies, and development support through the build.

Director of Design

2015 - 2016

Provided hands-on design and development of mobile and desktop web applications and services as a working Director of Design. Participated in strategy sessions, requirements gathering, contextual interviews, storyboards, wireframes, models through prototypes and user testing. • Developed hiring plans, interviewed, and recruited teams to build best-of-class UX Design teams • Lead UX design process, activities, determined frameworks, developed standards, and facilitated effective product-customer experiences through hands-on design and mentoring • Discover and recommend product adjacencies and data-centric business models and API’s • Operated in Agile, Scrum, and hybrid environments with a customer-centric Lean UX approach

VP of Design

2014 - 2015

Lead and managed a team of 28 UX, visual, and content designers in Atlanta, GA to support The Weather Channel's robust line of products and services. Platforms include Desktop Web, iOS, Android, Mobile Windows, Samsung, Huawei, and misc wearables. Lead the 2014 design consolidation effort to bring optimum alignment between operating systems, hardware platforms, network television, and international expansion. This created the look and feel in place now, including the photographic editorial for local forecasts, and OTA/OTT video during severe events. Additionally I was a senior stakeholder in developing the specifications and style implementation for Dalton - a proposed ingredient brand of TWC - bringing IBM Watson level capabilities to rebrand The Weather Channel's forecasting sciences. I expanded the TWC footprint to serve the company’s 300 million monthly users, including wearables, Apple Watch, Samsung Gear, Pebble Watch, and others. Was a principal in the definition, design, and development of several new weather data infographics, symbol systems, semiotics, and design processes still used by the company.

Experience Design + Creative Leadership

2013 - 2014

Coming off a fantastic year building the creative + customer experience team for W2O Group, now looking for the next opportunity. Diverse background, seasoned leader, and an award winning portfolio that inspires; I'm seeking challenges that push me beyond day-to-day creative leadership towards innovative product and service design, ridiculously simple solutions to complex problems, and demanding environments that require experience and a steady hand. Lets talk about Lean UX, Designing for Behaviour Change, Interactive Economics, Process Design, and Thought Leadership?

Director of User Experience

2012 - 2014

Leading the digital product design team in Austin TX working on client projects in Consumer Healthcare, Consumer, Biotech, Healthcare IT, and Marketing Analytics. We're currently working with a range of digital products from large format infographic dashboards for RedBull, college recruiting social media mobile applications for The University of Texas, and social media crisis simulators that teach how to react to the next NSA leak.