Jake Hite

Head of Product Management | Product-Led Growth, Product Strategy and Go-to-market Strategy
2021 - 2022
- Guided a team of 10 product managers and designers in the management and daily operations of a $1.4M per year department creating and optimizing products for over 5M users - Slashed acquisition cost savings 30% ($1.03M) annually by striking brand partnership with Property Brothers, improved technical SEO metrics & implementing product-led growth loops for unactivated users - Boosted leads generated (15%) and customer retention (22%) by launching of Properly Home Search, an iOS and Android Mobile App in three months - Achieved a 40% increase in lead generation through the redesign and A/B testing of educational landing pages, focusing on customer pain points and product benefits - Increased performance marketing click through rates by 12% by implementing Amplitude Analytics and Segment CDP for analysis providing a 360-degree view of the customer - Grew Net Promoter Score (NPS) from 56 to 85 by redesigning the offline and online customer experience based on customer journey mapping, service blueprinting and user research interviews

2020 - 2021

Interim VP of Product Management / Director of Product | AI/ML Product Management and Payments
2020 - 2021
- Revamped, through player-coach techniques, a team of 13 Product Managers to enhance product delivery timelines by 25% and customer satisfaction ratings by 15%. - Led the team to deliver an MVP of payment debit cards for construction loans within a swift 6-month timeframe, resulting in a 60% decrease in customer unauthorized expenses - Implemented an AI-driven loan application platform, resulting in a 10% ($300K) annual decrease in OPEX; automated the process of assessing creditworthiness, streamlining documentation requirements and saving 15 hours per loan - Decreased loan late/non-payments by 15% monthly by identifying a spike in delinquencies due to payment failures and introducing a feature for customers to select autopay dates

2016 - 2019

Sr. Mgr of Product | Principal Product Manager | Sr. Product Manager
2016 - 2019
- Streamlined Zillow Group's innovation process by implementing lean product methodology, resulting in a 7-week reduction in time to market; successfully launched Zillow Offers, Zillow Rental Manager, and Zestimate Kaggle Competition - Spearheaded cross-functional collaboration with 10 engineers, leveraging Agile and Scrum methodologies to drive the end-to-end development and deployment of Instant Offers MVP. Achieved remarkable success, garnering 100K users during beta testing period - Scaled Zillow Offers, an iBuying platform for real estate, to 25 geographical markets across the nation including hiring teams, partnering with marketing, sales and communications and developing local partnerships - Owned roadmap and product strategy for adjacent markets to Zillow Offers resulting in: 1) An acquisition of Mortgage Lenders of America to internalize mortgages for Zillow which exceed revenue forecast by 12% in the first 12 months & 2) Creation of Zillow Closing Services, a title and escrow division of Zillow reducing transaction closing times by 70% (~2.2 hrs) and increasing unit margins by 2.6% (1.1K per home)

2012 - 2016

Founder & CEO
2012 - 2016
LadderUp Consulting was an analytics & research firm providing in-depth consulting services to a variety of clients, including Amazon Kindle, Microsoft Xbox, T-Mobile. At exit, LadderUp employed 12 consultants directly reporting to the CEO. • Designed and conducted five research studies for Amazon’s Fire Phone with 1,000+ people to determine low adoption. • Launched Amazon’s internal hardware-testing program internationally in 12 different countries across warehouse employees, technology employees, and leadership. • Oversaw $5.2MM in annual revenue; created $1.2MM in new contracts and revenue-share in last annual period. • Started market research team internally and brought to profitability in 9 months • Cut expenses, re-staffed, introduced KPIs and streamlined systems to increase per-contract profitability by 13%.

2006 - 2014

Military Service
2006 - 2014
Technical Program Manager
2006 - 2014
• Achieved rank of Staff Sergeant; received multiple awards for excellence including: Silver Star, Purple Heart, & Presidential Unit Citation • Orchestrated the product launch of Minnesota's National Guard Regional Data Center, one of only four nationwide, for approximately 120,000 users • Let cross-functional collaboration for 60+ intelligence officers across 3 distinct markets in Africa, Europe and the Middle East supporting approximately 4,000 deployed troops • Engineered and trained machine learning (ML) models for the National Security Agency infrastructure threat identification system, increasing detection accuracy by 13%

Numbers Nerd turned Product Manager | Focus on connecting dots between strategy and execution, one roadmap at a time | Army Vet