James Cole

Founder

2016

H is a community for creators – photographers, models, stylists, make up artists etc. Our platform, The Hub (www.thehhub.com) is a tool to hire the best photographers in the country in seconds. We work with massive brands like Kellogg's, Campbell's and Del Monte but also with vibrant start ups like Aura Bora, Recess and RISE Brewing Co.

Founder

2022

A social club of curated people – dinner parties, Jiu Jitsu, mental health work and more.

Founder

2020

https://www.balancedbreakfast.co/ We are Balanced Breakfast. A clever, CPG-obsessed, crew. We help young brands start their day off right.

CMO (Advisor)

2020 - 2021

Improving site efficiency by 3x. Improve bottom of funnel (bookings) by 5x.

Head Of Brand and Content

2015 - 2016

We Heart It is a community of 40MM (8MM WAU) users worldwide. Users upload images and sort existing images on the platform into "collections" that appeal to them (i.e "Justin Bieber or Jewelry". As nearly all of the content on We Heart It is UGC, I was recruited by We Heart It to conceive of and manage all their original & editorial content. During my year there, I built a community of creators (40+) to generate content (this later became the model and foundation for The Hub (www.thehhub.com), improved their social presence (including building their YouTube following from 0 to 800k) and launched their most successful marketing campaign of all time: "Love Yourself". View the video below.

Brand Planner

2012 - 2015