JR

James Riseman

Head of Product Marketing at SaaS Labs

San Francisco, California

Invests in

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $1,500,000.00

Work Experience

2022

  • Head of Product Marketing

    2022

    SaaS Labs is s Sequoia-backed, Series B company focused on communication- and AI-based solutions for Sales and Support agents in SMB and mid-market companies. I'm building out the PMM function here with a focus to make PMM the "force multiplier" for all go-to-market efforts. PMM oversees pricing, packaging, positioning and messaging.

  • Principal

    2016

    Started consultancy focused on improving data-driven marketing. Primarily have three types of (VC-backed) clients: -Growth marketing and analytics for data-driven companies, like Farewell, Domino Data Lab, Opsani and HouseKeys. -Product marketing and marketing leadership for very technical companies, like Domino Data Lab, Treasure Data, Cleanlab, Clearspeed, PubNub, YotaScale, Weaveworks, and BrightFunnel. Spearheaded Forbes and developer press coverage for PubNub. -Data science product leadership for companies like Plate IQ. Co-hosted regular events on Demand Gen: www.meetup.com/demand-gen/

  • Limited Partner

    2018

    Portfolio companies include Airbnb, Amplitude, DigitalOcean, Fabric Genomics, and other product innovators.

2021 - 2022

  • Director of Product Marketing

    2021 - 2022

    SoftBank-backed Treasure Data is the leading enterprise CDP (Customer Data Platform) with hundreds of customers in the Global 2000. James is responsible for technical storytelling, and drives: -Product launches -Technical storytelling -Product demos

2015 - 2016

  • Director of Product Marketing

    2015 - 2016

    Led Analytics/ Insights and front-end (Browser & Mobile) Product Lines, and managed team of product marketers.

2014 - 2015

  • Principal Product Marketing Manager

    2014 - 2015

    Led launch of Rocket Fuel PMP (private marketplace)

2010 - 2014

  • Senior Manager, Product Management & Product Marketing

    2010 - 2014

    Led Go-to-Market and launch for Cisco WebEx Meetings Server. Promoted to lead Go-to-Market for all WebEx meetings products & services.

2009 - 2011

  • Co-founder & Advisor, Technology & Strategy

    2009 - 2011

    Creator behind social networking site for the real estate industry. Launched in early 2010 with over a dozen partners and thousands of members. Built and managed development team.

2007 - 2009

  • Founder and President

    2007 - 2009

    Built personal video studio and Web hosting business from scratch. Transformed business to cloud-based software company. Recruited engineers, developed prototype, and pitched angel investors and VCs. Sold dozens of clients before shelving business.

2000 - 2007

  • Senior Product Manager & Product Marketing

    2000 - 2007

    Leading speech recognition company. I specialized in product management, marketing and business development for speech and voice security applications.