JE

Jared Erondu

SVP of Design & Marketing at Lattice

New York, New York

Invests in

Stages:

  • Min Investment:

    $10,000.00
  • Max Investment:

    $50,000.00
  • Target Investment:

    $25,000.00

Work Experience

2015

  • SVP of Design

    2023

    Lattice works with companies across the globe to turn managers into leaders, employees into high-performers, and companies into the best places to work. Supporting 5,000+ organizations (Slack, Asana, Figma, Pinterest, Reddit) // $330m+ raised to date. Supporting an incredibly talented team across Brand Design, Content Design, Product Design, Research, and Operations.

  • VP of Design & General Manager (Performance Suite)

    2022 - 2023

  • VP of Design

    2021 - 2023

  • Head of Design

    2017 - 2021

  • Founding Designer (Contractor)

    2015 - 2017

    Worked with founders from day 1 to shape and define the foundation of the Lattice platform. Wore marketing, brand and product design hats – creative directed our branding and designed our first 4 products.

  • Advisor

    2020

  • Advisor

    2020

  • Advisor

    2015

    Ironclad is contract management software the digital age. Capture critical information on every contract, workflow, and approval. Connect the business, with deep integrations and a modern collaboration platform. Activate actionable information that enables you to make better contracts (ironcladapp.com)

  • Advisor & Investor

    2011

    - Advisor: Ironclad, Owner.com, Switchboard, Designer Fund, Marvin, Portex, Wunderlist (acq'd by $MSFT), EatWith (acq'd by VizEat) - Investor: Wish (IPO), Unsplash (exited), Inkbox (exited), Diagram (exited), Reforge, Winnie, Simple Health, Every, Meter, Rain Neuromorphics, Akash Systems, Catch, Payfully, Edge Case Research, Pipe, Carrot, Porter Road, Orderful, Omella, ThoughtSpot, Writer, Netlify, SuperDAO, Gradual, Worldcoin, Alto Pharmacy, Compound, VStream, The Browser Company, Design To Be, Vori, Rewind, Lex

  • Design Consultant

    2012 - 2017

    Clients included: Google, Y Combinator, MIT Media Lab, Lattice, Front, Nuzzel, Fuel Capital, Sprig, Vida Health, BloomThat

  • Tech Journalist

    2011 - 2017

    TechCrunch, Envato, Macgasm, The Industry. - TechCrunch (2017): Content partnership with High Resolution. - Envato (2011-2013): Op-ed contributor to their Apple and mobile technology categories. - Macgasm (2011-2013): Covered breaking news, announcements, and live-coverage of major tech events/conferences. Primarily focused on Apple. Later, as Features Editor, I ran a column where I interviewed founders early in the mobile app space (usually their first spotlight pieces). This included Zite (acquired by CNN), Sparrow (acquired by Google), Flud, Instacast, and Ness (acquired by OpenTable). - The Industry (2011-2014): Co-founded this publication with Drew Wilson to highlight design-focused startups and give the design community a voice in the tech industry. Built an incredible editorial team of 12 and launched a podcast that was the second largest in the design category at the time (streamed 1M+ times in < 2 yrs).

2014 - 2019

  • Founding Design Ambassador

    2014 - 2019

    Founding member of Greylock's Consumer Design Community. Advising the Greylock Community team on consumer design topics, speakers and event formats, previously featuring speakers from Apple, Airbnb, Facebook, Google, and more. Advisor to two portfolio companies: Ironclad & EatWith (acquired).

2015 - 2019

  • Design Mentor

    2015 - 2019

    Early mentor for Generation Design (Gen.D)—a mentorship program for college design students to connect with designers from leading tech startups within the a16z portfolio. Year 1 Mentee: Babson College → PM, Facebook Year 2 Mentee: Cornell University → Designer, Facebook Year 3 Mentee: Cornell University → PM, Facebook Year 4 Mentee: MIT → Design Intern, PlacePass

2014 - 2017

  • Advisor (Acquired)

    2014 - 2017

    Book a seat at the chef’s table. (eatwith.com)

2015 - 2016

  • Founding Design and Product

    2015 - 2016

    Shut down October 2016. --- Copper builds tools that put you in charge of your personal information. Repeat yourself less. We're improving how you interact with online services, starting with sign-up and log-in forms. Every app and website wants information to identify you and protect your account. With Copper, enter that info once and then use it everywhere. (withcopper.com) - Led creative direction for branding - Design iOS app, website, developer portal/dashboard, and dev component - Shipped June 2016, saw over 3,000 accounts created in first week - #1 on Product Hunt with over 2K upvotes (top 1% all-time) → https://www.producthunt.com/posts/copper

2014 - 2015

  • Director of Design

    2014 - 2015

    Our mission is to remove every barrier between great ideas and bringing them to market. Saw the driven team grow from 20 to 600+ - Joined as first designer - Shipped logo redesign - Created photography studio + system - Directly grew product/brand design team from 0 to 6 - Supported growth of overall design team (product/brand/graphic design) to 16 - Built product design team's process - Team shipped v1 of company brand and product style guides - Team shipped redesign to seller dashboard - Team shipped Shopify integration - Team shipped partnership with NFL w/ BD