Jennifer Pollock

Content Marketing Consultant and Writer

2016

Areas of expertise: Native and non-native content including blog posts, articles, SEO-geared writing, engagement emails, eBooks, case studies, white papers, long form guides, social media copy Clients: Square, Facebook, Uber, Robinhood, Solv Health, Near Future, Fairmarkit, 1984 Ventures, and several stealth startups

Content Marketing Manager— Editorial Lead

2014 - 2016

Launched Square's blog and business resource center. Oversaw editorial strategy as well as branded and acquisition-focused content for both native and distributed channels. Wrote or edited all blog posts, long-form guides, eBooks, white papers, and education-focused engagement emails. Managed roster of freelancers. Worked closely with product marketing, sales, and social media teams on content distribution strategy.

Managing Editor, Yahoo Screen

2013 - 2014

Oversaw a team of editors programming video content across Yahoo's verticals and social media channels. Managed third-party editorial partnerships (Saturday Night Live, Comedy Central, AMC).

Front Page Editor

2013 - 2013

Travel, Shopping, Homes, and Tech editor for Yahoo.com, generating 20-40M monthly page views. Oversaw Yahoo's cross-functional social media initiatives, including SXSW.

Director of Content

2012 - 2013

Snip.it launched in 2011 and was a community of collecting content around shared interests. Yahoo acquired Snip.it in January, 2013.

Content Director

2011 - 2012

Giftly (launched September 2011) allows users to create mobile gift cards for any business with a Yelp page. Giftcards.com acquired Giftly in May, 2013.

Director of Online Publishing at 7x7

2008 - 2011

Oversaw all editorial and marketing efforts for 7x7.com, a San Francisco lifestyle magazine.

Web Producer

2008 - 2008

Web production, copywriting, and content curation for the launch of Minted.com.

Associate Web Editor, SELF Magazine

2006 - 2007

Writing, editing, and community management for Self.com

Associate Producer

2006 - 2006

Writing, editing, and production for Seventeen.com and Cosmogirl.com.

Editorial Assisant

2005 - 2006