Jennifer Wolf

Managing Partner

2022

President & Partner

2021 - 2022

COO & Partner

2016 - 2021

Chief Product Officer

2015 - 2017

Promoted from VP of Product in 2016

CEO and Founder

2009 - 2015

Plumfile provided executive-level product and design expertise to established brands and startups seeking to launch new products in the e-commerce, mobile, media, and payments / loyalty spaces. Specific expertise offered included: - Product concept definition and design (mobile, tablet, web) - Roadmap development and business requirements prioritization - Responsive and mobile-first architectures and approaches - Evaluation and management of third-party commerce, design, and payment vendors - User experience and product organization creation and mentoring - E-commerce site redesign and reengineering - Taxonomies, ontologies, information architectures and content management workflows - Mobile/e-wallets and other forms of e-commerce facilitation - User research and persona development Clients included a variety of consumer brands including Twitter, Starwood Hotels, Francesca's, Men's Wearhouse, Revolve Clothing, and Gannett / USA Today.

Vice President, Products

2006 - 2009

Managed product and business strategies as core member of executive team in a high growth phase of the company. Defined product strategy, identified new lines of business, and realized the product vision for an SaaS applications platform that combines travel, expense, dining, payments, loyalty-points redemption and rich mobile applications across consumer, small business and enterprise markets. Recruited, mentored and managed a world class team of 40 product managers, program managers and user experience designers; Completely redesigned and rebuilt the organization from scratch. Established user-centered design practices and helped transform the organization through agile, iterative product design and development.

Partner

2002 - 2006

Boutique consultancy specializing in user experience design and strategy for a variety of consumer brands including Apple Computer, Microsoft, Starbucks, Turner Entertainment, Williams-Sonoma and Wal-mart.

Director, User Experience

1998 - 2002

Sapient acquired Adjacency in March 1999. At Adjacency: designed the very first online e-commerce user experiences for Nordstrom, Patagonia, Esprit, and other fortune 1000 brands. Awarded a One Show Gold Pencil for work on the Adobe.com e-commerce web site. As Sapient: directed, planned and executed large engagements for consumer clients including Best Buy, Deutsche Telekom, Disney, Ferrari, Nordstrom and Verizon Wireless. Established user experience, business and people management processes and practices in Milan, Italy and Munich, Germany offices.