Jessica Shambora

Senior Director of Product Management

2023

Director of Product Management

2021 - 2023

PM Brand & Growth

2018 - 2021

LP

2023

MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.

Head Of Corporate Communications

2017 - 2018

• Oversaw all external company communications including press strategy and company-owned channels: blogs, social media, events, and speaking opportunities • Managed Quora's marketing communications team, partnering closely with product, design, engineering, and executive teams • Led press strategy for the launch and growth of Quora in new markets, managing relationships with media agencies abroad and collaborating with local language country managers • Developed and guided initiatives to position Quora as a top employer, including landing Quora in 6th on the list of the Best Small and Medium Workplaces in the SF Bay Area • Generated awareness for Quora's newly launched advertising platform among trade media • Consulted on product marketing communications strategy and execution for product news and launches

Writer, Communications & Marketing Consultant

2016 - 2017

I worked with a range of companies, from startups to large enterprises, including Slack, Quora, Intercom, Pinterest and several small firms on projects including: • Communications strategy • Thought leadership development • Content marketing strategy & execution • Research • Ghostwriting

Head of Customer Marketing

2014 - 2015

• Led content marketing strategy and defined brand voice for corporate identity and campaigns • Designed and implemented a free trial program requiring company-wide buy-in and support • Cultivated relationships with key customers through events and case studies • Wrote and edited copy for the blog, website, social media, demand gen campaigns, and newsletters • Measured campaign effectiveness using content management systems, tools, and analytics

Marketing Communications Manager, Instagram Ads

2013 - 2014

• Member of core team that launched Instagram Ads • Created business narrative articulating the value of marketing on Instagram • Built first-ever Instagram Handbook for Brands alongside how-to and best practices content • Created and delivered internal and external communications for the launch of ads on Instagram

Marketing Communications Manager, Facebook Ads

2011 - 2013

• Executive communications: Partnered with Facebook sales and marketing leaders to craft high-impact thought leadership, presentations, and internal communications • Scaled marketing communications: Developed all content for global industry vertical solutions targeting Facebook's advertising clients, including the creation of positioning, messaging, and presentations to articulate Facebook’s value throughout the funnel • Go-to-market: Managed strategy and execution of integrated marketing plans for vertical solutions across channels, from digital media to thought leadership to industry events like FMC, Facebook’s first major event for marketers • Key cross-functional partnership: Worked with product marketing, industry channel owners, sales training, and PR to maximize awareness and adoption of vertical solutions • Content collaboration: Collaborated with global partners on content localization, case study development, and video production • Marketing programs: Designed and executed scaled programs for advertisers, such as Facebook Marketing Bootcamp

Writer-Reporter

2008 - 2011

• Pitched, reported, and wrote stories for FOB, Tech, Pursuits, Luxury, and Career • Wrote and edited articles for the small business section, and produced companion content for iPad edition • Contributed blogs, breaking news stories, and videos for Fortune.com • Produced Fortune’s Most Powerful Women list, 2008-2010; contributed to 40 Under 40 List, 2009-2010 • Produced and moderated panels at Most Powerful Women Summit and Brainstorm Tech conferences

Assistant Editor

2007 - 2008

• Wrote stories for feature well, departments and front of book (FOB) on golf news, courses and travel • Line edited copy and wrote heds, deks and photo captions for FOB

Client Marketing Associate

2006 - 2007

• Developed custom promotional programs for clients including Ford, GM, BMW, AT&T, and Mastercard • Created marketing brochures and drafted positioning statements for SI properties • Used research, brand, and franchise offerings to demonstrate how SI delivers client objectives

Sales Associate

2004 - 2006

• Wrote and designed materials for client communications • Supported key client relationships including Nike, Electronic Arts and Wieden+Kennedy