JL

Joel Larsson

General Partner at Pale blue dot - Investing in seed-stage Climate Tech startups in Europe & US.

Malmo, Skåne County

Invests in

Stages:

Locations:

  • Min Investment:

    $200,000.00
  • Max Investment:

    $2,000,000.00
  • Target Investment:

    $1,000,000.00

Work Experience

  • General Partner

    2020

    Pale Blue Dot is a seed-stage ClimateTech VC investing in reducing and reversing the effects of climate change and preparing for a new world. We invest with tickets of €200k - €2M, in pre-seed and seed-stage companies based in Europe and US.

  • Founder & Board Member

    2014

    Malmö Startups is an organization uniting the startup community in southern Sweden. Hosted over 80 events with more than 4000 attendees since 2015, and built the initial community with more than 200 local companies and over $2B in funding during 2018. - Organizing all VC-relations from the region - Organizing the main startup event in the region - Connecting the startups, investors, and accelerators to each other Founded the organisation and acted as CEO the inital years, currently active as a board member.

2016 - 2020

  • Investment Committee & Board Member

    2016 - 2020

    Microfund investing in pre-seed startups, backed by family offices, prominent angel investors and SamInvest. Was part of starting, raising, and deploying the fund, currently deploying the Fast Track Capital II.

2015 - 2020

  • Managing Director

    2015 - 2020

    Fast Track Malmö is a startup accelerator that helps amazing teams raise their seed round. - $50k convertible note - 3-Months program - Perks & sponsoring for $300k Apply now @ http://fasttrackmalmo.com

2014 - 2020

  • Startup Advisor

    2014 - 2020

    Helping early stage startups with tools of the trade and connection to investors.

2010 - 2020

  • Founder

    2010 - 2020

    Innovative and fun concepts and prototypes with user experience in focus. Handling business relations, meta programming ruby, python hacking, blogging, iPhone apping, ideas, maarrrketing for pirates. Working with companies such as EON, DSB First, Axis, InUse, Viktoria Institute or going to hack-events building prototypes in 24h hours. Part of my duties also involves riding my fixed gear, photographing my co-founders and buying the coffee.

2014 - 2015

  • Growth & Data Scientist

    2014 - 2015

    Brisk.io is the fastest and simplest way to work with sales. Just the right information at the right time when using Salesforce. Working with user acquisition and growth. Using tools & data from Google Analytics, MixPanel, Twitter, Linkedin, Adroll, Facebook, Salesforce in combination with homebrew solutions in R & Ruby.

2013 - 2013

  • Co-Founder

    2013 - 2013

    Get superpowers on online marketplaces. Online reputation and payment service. SettleBox aggregates a users online reputation across marketplaces and Classifieds. Value to the user (a) instant online trust profile built on past transactions and reviews, (b) removes anonymity - adds a layer of safety (c) generate more views and sell your goods faster. Trust and risk account for 50% of the attitude when buying from another person.

2011 - 2013

  • Co-founder

    2011 - 2013

    WeSkins is a startup and e-commerce solution that sells protective skins for iPhone, iPad, Android and laptops. It's a custom built cloud-based printing platform that streamlines the process from user interaction down to the print factory. The platform fully integrates a range of payment providers, metric tools and deploys in a scalable cloud environment that can be customized to be used in any on-demand printing service. I was involved in development of the platform and business development with focus on metrics, conversion and revenue with channels such as adwords, facebook, blogs, radio and search traffic.

2012 - 2013

  • Co-Founder

    2012 - 2013

    Peer to peer payments, done smart and simple. Popgiro is an escrow payment solution for classifieds. As a trusted third party, Popgiro reduces the risk of online fraud for both buyers and sellers. Involved in most part of the project, with focus on - Analytics & Metrics - Bank integration for two swedish banks(SUS/LB format) - Realtime creditscore integration - Internal Fraud engine