JH

Jonathan Hillis

Founder at Cabin

San Francisco Bay Area

Invests in

Stages:

  • Min Investment:

    $100,000.00
  • Max Investment:

    $1,000,000.00
  • Target Investment:

    $500,000.00

Work Experience

2021

  • Founder

    2021

    Cabin is building a global network of neighborhoods where you'd want to grow up.

2021 - 2022

  • Executive In Residence

    2021 - 2022

    Led 3 cycles of Reforge programs (Experimentation and Testing, Data for PMs) and advised Reforge's executive team and partner companies on community-led growth and web3.

2015 - 2021

  • Director of Product, Shoppers & Marketplace

    2020 - 2021

    Product leader working for an incredible team of PMs to build the future of on-demand work for millions of Instacart Shoppers. Over the course of six years at Instacart, my teams increased the shopper fleet by >100x and decreased shopper acquisition costs >10x. During the early stages of COVID-19, we added more new jobs to the economy than any other company in the USA by onboarding over 500,000 shoppers in 3 months.

  • Group Product Manager, Shoppers

    2018 - 2020

    Worked with product teams to build our shopper core experience and supply-side growth levers. We increased our NPS by >50 points for a fleet of hundreds of thousands of Instacart Shoppers & grew Instacart Pickup from a fledgling product line into a >$1B GTV business, while simultaneously improving contribution margin by >$6/order.

  • Senior Product Manager, Availability

    2017 - 2018

    Worked with data scientists, engineers, and designers to build systems that allow customers to place orders whenever they want by balancing supply and demand. Developed core company metrics for customer availability, lost demand, shopper utilization, and engagement. Reduced demand lost due to a lack of customer availability by >3x.

  • Product Manager, Shopper Growth

    2017 - 2018

    Built products that allowed us to 10x shopper activations and bring on new shoppers without an on-the-ground operational presence. As a result, we were able to expand from 30 markets to >200 markets and grow from 20% to >80% household coverage in the US and Canada.

  • Product Manager, Performance Marketing

    2016 - 2017

    Ran Instacart's customer and shopper marketing programs and built systems for ingesting data and automating spend.

  • Logistics Operations

    2015 - 2016

    Cut my teeth by manually managing the major components of our logistics engine (batching, capacity, and staffing) before we knew how to automate them.

  • Co-founder & Director

    2012 - 2019

    Started the advocacy organization that led a multi-million member campaign to change the Boy Scouts of America's discriminatory policies towards LGBTQ members.

2014 - 2015

  • Co-founder & CEO

    2014 - 2015

    Started an online community for long-form content and discussions that operated on a paid subscription bonding curve.

2013 - 2014

  • Operations Management

    2013 - 2014

    Learned about e-commerce, operations, and merchandising from a company that's been doing it for over 100 years.

2010 - 2013

  • National Chief & National Committees

    2010 - 2013

    Served as the elected youth leader for the Boy Scouts of America. Led one of the largest volunteer conservation service projects in the history of the National Park Service.

  • Summer Fellow

    2012 - 2012

    Researched innovative energy business models. Focus area was distributed solar PV policy, based on learnings from the history of internet and telecommunications deregulation.