Josh Mendelsohn

Director of Product Marketing, SMB and Self Serve

2023

I am the product marketing leader for the biggest part of Klaviyo's business, working cross-functionally to grow our customer base of small businesses and entrepreneurs through both our sales and product led sales motions.

Interim Head of Product Marketing

2023 - 2023

As Interim Head of Product Marketing, I managed a 12-person team through multiple new product launches, a platform repositioning, and the company’s IPO.

Director of SMS Product Marketing

2021 - 2023

I was responsible developing and driving the marketing strategy for Klaviyo's SMS product across both our self-serve and sales-led funnels, generating exponential growth for the business.

Sr. Product Marketing Manager, Emerging Products

2021 - 2021

In this role, I led product marketing for the company’s emerging products including a modern performance management solution and an SMB/Mid-market version of the company's enterprise suite.

Founder | Product Marketing and Marketing Strategy Consultant

2020 - 2021

I worked with business leaders to crystalize and communicate the value of their products, successfully bring them to market through demand generation, content, and product-led growth strategies, and enable the entire team to sell more successfully.

Vice President of Marketing

2020 - 2021

I was responsible for building the inbound marketing funnel, closing and onboarding new customers, driving new feature launches, and educating the hundreds of pet professionals and over 20,000 pet parents using the platform.

Vice President of Marketing

2017 - 2020

During my time at Privy, I was responsible for all aspects of the company’s marketing with a focus on product marketing and conversion that helped drive company growth from less than $1 Million to $8 Million in recurring revenue and from less than 100,000 registered users (small e-commerce companies) to over 450,000 in less than 3 years. This growth paved the way for the acquisition by Attentive in 2021.

Director of Product Marketing

2015 - 2017

As the first product marketing hire at Salsify, I built a team responsible for the company's pricing, positioning, market insight, enablement, and product launches across key market segments. We enabled brands and retailers to get their products to market faster, sell more, and improve their online brand accuracy using our product content management and syndication platform.

Vice President of Marketing

2013 - 2015

My role was to attract as many Dreamers to DreamFund as possible and ensure that they have success raising and saving the money they need for their Dreams. That includes everything from developing strategic partnerships to social media and email marketing to media planning and marketing automation.

Senior Manager, Conversion

2013 - 2013

Head of Marketing, Singleplatform

2012 - 2013

In this role I was in charge of marketing and demand generation for SinglePlatform, part of the Constant Contact family

Senior Product Marketing Manager, Group Lead

2011 - 2012

In my role at Constant Contact I led a team responsible for the positioning and marketing strategy of three of our core products and services.  I was also in charge of the corporate market research strategy and worked cross-functionally to lead the successful launch of the company's Social Campaigns product and the development and launch of our social media education website (www.socialquickstarter.com).  I was also a frequent contributor to the company blog and public speaker on social media marketing, small business marketing, market research, and social crm topics.

Vice President of Marketing

2009 - 2011

As Chadwick Martin Bailey’s Vice President of Marketing I led the re-branding of the company and built a marketing infrastructure that supports the company's matrix organization and leverages inbound and outbound marketing strategies including social media, PR, conferences, and business blogging.  I was also in charge of the company's public relations, win-loss, client feedback and sales training programs and helped to develop strategic partnerships.

Director of Marketing

2007 - 2008

Invoke Solutions is a technology-driven research company that leverages a proprietary suite of applications to deliver more effective and efficient insights for brand, product, communications, and customer strategy decisions. As Invoke’s Director of Marketing I re-positioned the company’s sales strategies and marketing communications around customer needs and buying processes, instituted a systematic email and conference marketing program for both the direct and channel sides of the business, launched three new applications, co-developed our new line of business solutions, and built our inside sales team. The end result has been 38% company growth since I joined Invoke with 16% of 2008 revenue coming from new products.