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Juanjo Serra

Digital Marketing Strategy | Professor | Startup Advisor

Netherlands

Invests in

Sectors:

Locations:

  • Min Investment:

    $5,000.00
  • Max Investment:

    $50,000.00
  • Target Investment:

    $25,000.00

Work Experience

2023

  • Marketing Director

    2023

  • Business Angel

    2017

    Sectores: Travel, IoT, Marketing

2019 - 2022

  • Head of Growth & Marketing

    2019 - 2022

    Worked on overall business growth through new user acquisition on digital channels. Develop the framework and built the team to drive demand growth for the markets. @Leisure Group is now OYO Vacation Homes

  • Portfolio Manager

    2016 - 2019

    Chroma Investment Partners is a privately held firm based in Europe and with a portfolio of risk capital investments specializing in digital economy.

2018 - 2019

  • Independent Senior Consultant

    2018 - 2019

  • Associate Professor

    2015 - 2017

2015 - 2016

  • Digital Strategy Advisor

    2015 - 2016

    • Develops strong, trusting relationships between company and agency partners, providing leadership and support during strategy, ideation, and execution.

  • Responsable de marketing online para España & Portugal

    2012 - 2015

    • Provided leadership for a team of digital specialists across all performance channels, including programmatic, social paid media, search engine advertising, retargeting, affiliate, mobile, email marketing, native content, ConnectedTV, Spotify Ads & AlwaysON. • During my 3+ years working in the Programmatic Advertising environment and Digital Attribution Modelling (Quisma, Singular, Digimind, Adgravity, Eulerian).

  • Digital Marketing Manager

    2011 - 2012

    • Developed, setup and managed holistic digital campaign media plans and strategies across performance and brand purposes (Paradisus Resorts, Gran Melia, Me Hotels, Innside, Tryp Hoteles, Sol Hotels).

  • Country Manager Spain

    2010 - 2011

    • Involve in strategic planning across all digital channels and advise advertisers on integrated digital roadmaps for all digital clients in UK & Spain, contributing to digital POVs and data & technology approaches. • Established the agency’s inventory network across display, video and native through deals negotiation, publisher vetting and platform integration.

  • i-Turismo

    2009 - 2010

    The Elisa Group provides digital performance measurement, website optimisation and digital marketing optimisation solutions to some of Europe’s most successful businesses. Our Mission: To provide cutting-edge, best practice digital solutions that have a profound effect on our clients, our team and our community.