Juan Pablo Luchetti

Passion / Co-founder

2018

At Who’s Fabio? we believe there’s a better way to build successful ventures. A tried and tested, evidence-based approach We uncover secrets Something you know about the market that the competition is unaware of. This allows you to design product that differentiate your business. Jobs To Be Done allows us to identify highly valuable unmet needs in our customer base to drive our product strategy, roadmap & marketing. We define a clear path to success We create a clear path to unlock the future success of the venture. This provides all a clear forces for the intimidate priorities The Four Fits Strategy allows us to define a path to success and provide a clear immediate agenda to get there. We design engaging experiences No matter what problem you are solving your product needs to engage users and drive adoption. Game Thinking allows us to design products that engage users and drive adoption.

Venture Partner

2020

Venture Design & Strategy Director

2019

Board Member

2021

Deazy for Startups Division

2021

Deazy is a tech build platform enabling cost-effective, flexible and scalable development services for our fast growing clients. Access an ecosystem of vetted nearshore teams through the Deazy platform, bridge the gap with our UK delivery team and benefit from our negotiated volume model. We lower the risk of outsourcing and make development easy. As a fast growth scale up, our leadership team blends experience across major UK agencies and consultancies, such as Capgemini Consulting, Accenture and IPG with Silicon Valley success stories. We are on a mission to make building the tech of the future, better.

Venture Desing & Strategy Director

2022 - 2023

Co-CPO

2019 - 2020

CoGo is a tech platform that connects consumers and businesses for the good of people and the planet. CoGo launched into the UK market in November 2018 and builds off 8 years of experience in New Zealand - under the brand 'Conscious Consumers'. CoGo is our new global brand, and we have big aspirations of creating a product that 100s of millions of people use across the world to help them align their spending with their values.

UK CEO

2018 - 2018

As Yolion's UK CEO, JP is leading the team to deliver a digital value proposition designed to help consumers optimise their spending. We do this not by compulsively reducing spend but by getting the most out of money for the product and services each consumer finds valuable and align with their values.

Consultancy Director - Board Director

2015 - 2018

Mubaloo is an award-winning enterprise mobile consultancy and app developer. Mubaloo helps businesses explore the opportunities for mobility, establish strategic frameworks and roadmaps; delivering an end-to-end design, development and integration service. Across multiple industries, we drive innovation by building intelligent mobile apps across all mobile platforms. As Consultancy Director I lead the Mubaloo strategy team that has successfully delivered digital products for companies including RAC, B&O, Maersk and Aviva. In collaboration with my team, we have developed Mubaloo’s strategy approach focused on the design and delivery of successful digital products. At Mubaloo we take a user centric, evidence based and iterative approach towards product design. Our objective is to ensure the product is successfully adopted. This is why we take a holistic, technology last, approach where the user is the core and the challenge is in defining a market fit value proposition. We believe the true challenge in delivering successful digital products is not in the technology but in the delicate art of refining a proposition by listening to our users and carefully defining our growth strategy.

Group Account Director - Board Director

2012 - 2015

As GAD, I was responsible for profitability for accounts such as EE, RAC, Tyco, the Met Office a month others. I regularly represents the Agency at the community level. I managed client relations and resolves functional conflicts through consultation with function heads. Responsibilities: -Overall growth and development of accounts in his group. -Meeting profit goals on each account in my group. -Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/agency relationship. -Collaborate with client to define partnership strategy -Keeping management informed of the status of his group’s accounts, problems, plans and meetings, as well as involving Management personnel at key times. -Provides leadership/motivation and conveys the vision and values of the Mubaloo to the client base.

Director & Co-Founder

2009 - 2012

Developed a new market as a commercial leader in North America. Managed the creative team and process for Mobile App Development. Developed successful pitches and overall functional schemes for clients such as Diesel, GE, ESPN, Televisa, Jose Cuervo, Univision, AMEX, Sony among others.