Kaitlyn Yong

Group Product Manager

2022

• Leading strategy on Credit Karma’s largest revenue driving product, the credit card marketplace: https://www.creditkarma.com/credit-cards • Product owner of Karma Guarantee: "you'll be approved or CK will pay you $50"

Senior Product Manager

2019 - 2022

• Launched 3 key partners (Wells Fargo, Apple, and Discover) during the COVID-19 pandemic leading to an incremental $XXXM in revenue and diversification of credit card offers to 110M+ US customers • Launched CCU insights, reviews revamp, CCPA functionality, similar offers, and numerous feature improvements that lead to stat sig lifts in SEO, engagement, and retention • Launched A/B test on Approval Odds that led to a stat sig +XX% lift in revenue per user

Advisor

2018

Hack the North is Canada's most influential, student-run, non-profit tech event that brings together over 1000 students from around the world to the University of Waterloo to collaborate and create something extraordinary in 36 hours.

Co Director

2015 - 2017

• Directed Canada’s biggest tech event with 250 submitted projects from 1100 students across 30 countries in 2017 • Managed a team of 200 which included organizers, volunteers, and faculty members that launched 7 products in 6 months to 6500+ users, including: Android and iOS app, web application portal, and various internal dashboard tools • Led a $XXX,XXX fundraising campaign while building strategic partnerships and structured deals; speakers include Vinod Khosla, Chamath Palihapitiya, Sam Altman, and Prime Minister Justin Trudeau

Scout

2021 - 2024

Product Consultant

2022 - 2022

• Identified market opportunity and customer needs for capital lending • Presented business case for developing a new capital product • Built the MVP for beta users to compare eCommerce financing options (Brex, Wayflyer, Shopify, Clearco, Line of Credit, Inventory Financing, Bank Loan, SBA Loan)

Scout

2019 - 2021

Looking for early stage companies to invest in!

Campus Ambassador

2017 - 2018

• Representative and point of contact for Sequoia Capital at the University of Waterloo • Identified technology trends, high potential startups and key entrepreneurs in the Toronto, Waterloo, and Vancouver • 1 of 20 student leaders chosen from across North America and the only Canadian university invited to participate in the program

Senior Product Manager

2020 - 2021

• Led projects on Experimentation (underwriting & risk), Treasury (ClearCard), and Core Experience (onboarding & customer dashboard) • Built the infrastructure for A/B testing and data tracking • Revamped sign up experience and core application flow for inbound leads: https://my.clearbanc.com/direct/signup-capital

Product Manager and [In]bassador

2018 - 2019

• Led user experience research and go to market strategy for Q&A feature • Launched inaugural consumer in-app notification (26M+ users), new card infrastructure to standardize user experience, A/B test on weekly engagement email (2.3M sends), and an improve split-screen layout (10,000+ courses) for LinkedIn Learning

Founder

2014 - 2017

• Received $3,200 (EWB + Enbridge) in funding • Redesigned Girl Guides of Canada’s engineering curriculum for 95,000 girls • Ran 73% of events during National Engineering Month (Year: Number of Events) = (2014: 38 / 2015: 75 / 2016: 103 / 2017: 168)

Product Manager

2017 - 2017

• Launched Learn Mode to teach foreign languages to 40M users • Proposed new go-to-market strategy by planning a complete revamp of the platform’s video player • Conducted user research and launched A/B test that increased overall clickthrough rate by 26% and page views by 148% (1.2M) on home page experience

Product Manager

2017 - 2017

• Launched 5 growth experiments and pushed 3 feature improvements to production • Implemented an email drip campaign that increased mobile sessions per month by 2.3% • Improved new user experience through revamp of welcome email and onboarding flow