Kristina Simmons

Founder and Managing Partner

2021

Helping founders turn breakthrough science and tech into brands people love in human and planetary health. Some investments: Zero Acre Farms, Overture Life, Gameto, Overstory AI, Matter of Fact, Conceive, Fellow.

Board Member

2017

Chief of Staff & Investor

2017 - 2021

Investing in companies that make an impact and assisting them in their growth. Some investments: Overture Life, Daye, Higia, Spyce, Vitro Labs, Mighty Buildings, Casca, Tempo, WorkWhile, Gaiascope, Joywell, Kernel, Ori, Catch Some boards: Overture Life, Daye, Casca, AliveCor, Spyce, Ginger What we get excited about at KV: https://medium.com/@vkhosla/reinventing-societal-infrastructure-with-technology-f71e0d4f2355

Angel Investor and Advisor

2012 - 2018

Marketing and Business Development

2014 - 2017

Led areas including: Consumer marketing Brand strategy (created the initial brand strategy) Go-to-Market strategy Business development and strategic partnerships ( partnerships with Equinox, lululemon, Whole Foods, goop) Website and digital product (ran the launch of the website) Beta testing and consumer insights Experiential and influencer Marketing Commercial Marketing (building out our b2b business)

Partner

2013 - 2014

Emerging Products & Concepts

2011 - 2012

Responsible for leading and creating emerging experiences, concepts, and products to grow the lululemon business and brand including new product development (tech), go-to-market and product marketing strategies, and new brand strategies. Led mobile strategy, new products (OmFinder app), international GTM, men's brand + marketing strategy, partnerships/ BD, and innovation strategy for the company.

Digital + Brand

2010 - 2011

Led the global strategic direction and execution of all earned media and marketing initiatives for lululemon athletica. Managed high-performing teams including the social media team and digital guest education call center team (global team of 8, local team of 200+).

Online Marketing

2010 - 2010

Responsible for: the management, creation, direction and execution of lululemon's ongoing social media and online marketing strategy; led new digital innovations and vendor relations; social media and analytics.

Social Media

2008 - 2010

Developed interactive, multi-channel marketing programs and drove the execution of these channels, including social media and marketing programs for lululemon athletica from the ground up.

Local Marketing

2007 - 2008

Market research, marketing, and events. Managed team of 9 for LunaFest, film festival Luna sponsored.

Account Management

2007 - 2007

Worked on accounts for Dannon, ESPN, Queen Rania, Colgate, and new business opportunities.