LJ

Li Jin

Startup investor & advisor (I DON'T CHECK LINKEDIN, DON'T MESSAGE ME HERE)

United States

Invests in

Work Experience

2021

  • Co-founder & General Partner

    2021

  • Founder & General Partner

    2020

    Investing in the future of work. Investments include Patreon, Substack, Descript, Luma, Maven, and more. atelierventures.co

2019 - 2020

  • Board Observer

    2019 - 2020

2016 - 2020

  • Partner

    2016 - 2020

    Investments I worked on: Substack, Rappi, LimeBike, Overtime, Shift.org, Meitre, Belong Home, Sandbox VR, Pietra, Hipcamp, Virtual Kitchen Co, Snackpass, Lunchclub, Knowable, Merit (Sigma), Run the World Board Observer: Sandbox VR, Virtual Kitchen Co, Substack, Imgur, Onshape, Honor, Dialpad, OpenGov

2016 - 2019

  • Board Observer

    2016 - 2019

  • Product Manager

    2013 - 2016

    Shopkick is the 4th most widely used shopping app overall (behind Amazon, eBay and Groupon) and the most widely used shopping app at physical retailers. --- I worked on monetization, core product, and user growth: - Viral acquisition features, invite testing framework, new user experience/onboarding, re-engagement features, push notification strategy - Built performance advertising products for CPG & retailer customers, including Unilever, Frito-Lays, Constellation Brands - Launched features to close the loop between in-app advertising and offline sales - Managed Visa and MasterCard card-linked offers program with nationwide retailers - Managed 7-figure yearly user acquisition budget

2012 - 2013

  • Corporate Strategy Associate

    2012 - 2013

    Advised Capital One executives on projects driving strategic and operational improvements across company, spanning Card, Small Business, and Digital.

2012 - 2012

  • College Marketing

    2012 - 2012

    Ran the campus ambassador program and helped with launch of direct sales program.

2011 - 2011

  • M&A

    2011 - 2011

    Focus on media and additional work in chemicals and natural resources.

  • Reporter

    2009 - 2009

    Major regional newspaper with print circulation of 300,000+. Wrote 10+ front-page articles and was selected to be on a small team of reporters covering the Pittsburgh G20 Summit in September 2009.

Latest Articles

SubstackApr. 2022

The Ownership Economy 2022

SubstackDec. 2021

Challenging Amazon's dominance

SubstackOct. 2021

Legitimacy Lost

SubstackFeb. 2021

Meet Atelier

SubstackDec. 2020

Introducing Side Hustle Stack