Lisa Enckell

Venture Partner

2022

Partner

2018 - 2022

Antler is the investor backing the world's most driven founders, from day zero. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. I joined the team from the start and helped launch Antler and the very first cohort in Singapore. I worked in Antler's global team helping expand Antler to Stockholm and then many more cities over the years. Being a partner at Antler was a great combination of building Antler and our internal team as well as working with hundreds of founders. I was part of Antler's investment committees across our different funds and worked closely with our growing portfolio to establish our global community of founders.

Partner

2015

Approach is a five year project where we aim to learn more about the world by living in ten different countries. We will divide our time between learning about places, working with startups and investors and making early-stage angel investments in the local markets. As a consultant I work with data-driven marketing primarily for startups including positioning, branding, product development (growth initiatives), user insights and go to market strategies. I often take on an interim CMO role and help early startups launch and then hire their first CMO. Clients include VAssist (https://vassist.com), Youple (https://youple.se), Clue (www.helloclue.com), Lookback (https://lookback.io/), Operator (https://operator.com/) and Qapital (https://www.qapital.com/) as well as larger companies like King (https://king.com/). https://approach.world/

Advisory Board Member

2014

Consultant (Marketing and product development for start-ups)

2014 - 2015

I work with positioning, branding, product development (growth initiatives), user insights and go to market strategies primarily for early-stage start-ups targeting the US market. Clients include early-stage startups Clue (www.helloclue.com), Lookback (https://lookback.io/), Operator (https://operator.com/) and Qapital (https://www.qapital.com/) as well as larger companies like King (https://king.com/).

VP Marketing

2013 - 2014

Managing the marketing team at Wrapp. Responsible for reaching the team’s goals and objectives. Collaborate closely with sales, product and tech. Product marketing – package our services for retailers – pricing and positioning – sales material User marketing – curate content in the app – marketing communications (social media, email, push messages) – marketing design and brand creatives in app and other channels – data and consumer insights – growth initiatives Branding PR Manage and coordinate product launches

Head of marketing

2011 - 2013

I joined Wrapp when the company had eight employees and has played a key role in growing the company to 50+ employees in multiple markets in less than a year. I have been part of developing the concept of "friend-to-friend marketing" and created multiple services that Wrapp offers leading retailers and brands such as H&M, Levi's, Sephora and Gap. During the first year, nearly 10% of Sweden's population had signed up for Wrapp. During September - December 2012 I was primarily working with product development. In February 2013 I moved to San Francisco to further focus on our US expansion. Wrapp (www.wrapp.com) is a social-gifting service for celebrating friends with free and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards for group gifting and makes it fun and easy to give, receive and redeem gift cards using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco. In January 2012 Wrapp closed its Series A funding from Atomico, Greylock and Creandum. In June 2013 Wrapp closed its series B funding from current investors, American Express, Qualcomm Ventures and SEB Private Equity. Niklas Zennström (Skype) and Reid Hoffman (LinkedIn) have joined Wrapp’s board.

Consultant

2011 - 2011

Master's thesis project. Worked in corporate communications on how the company could get more value out of social media. Performed research and empirical studies on site. Presented the results for CEO and top management as well as during their global management conference in Stockholm in June 2011. My master’s thesis was shortlisted as one of three finalists in the European Digital Communication Awards 2011.

Client Executive

2007 - 2010

Designed and packaged the PR firm’s social-media offerings. Worked in creative teams to prepare pitches. Wrote, distributed and pitched press releases to journalists and bloggers

Journalist

2007 - 2007

Wrote for Sweden’s largest magazine for entrepreneurs with a circulation of 70,000

Public Speaker

2005 - 2006

Professional speaker. Held presentations for high school students about entrepreneurship. Developed my presentation and interviewing skills; met in total 21,000 students and consistently received excellent scores by the audience on daily feedback forms. Got promoted to team leader and managed a team of professional speakers, worked with planning, PR and project management.

Project Manager Theatre Producer

2004 - 2006

Led the team and the project. Doubled the turnover year on year and made a profit for the first time by focusing on sponsorships and add-on sales. Implemented an online sales system and increased logistics efficiency. Received a lot of press coverage and hit a new audience record each year.