LW

Liz Whitman

Founder & CEO at Exponent Beauty

San Francisco Bay Area

Education

Work Experience

  • Founder & CEO

    2019

    Exponent Beauty is the first clinical skincare line that protects active ingredients for peak potency in every dose.

  • Investment Partner

    2017

    XFactor Ventures makes early stage investments in female-founded start ups.

  • Member Board Of Directors

    2018 - 2020

  • President

    2017 - 2018

    The Red Door by Elizabeth Arden is the largest national brand of salon and spa locations.

  • Chief Marketing Officer

    2016 - 2017

  • President, The Red Door At Work (Omni-Channel Division)

    2015 - 2016

    The Red Door acquired Manicube in 2015 and re-branded the mobile B2B services channel The Red Door at Work.

2012 - 2015

  • Co-Founder

    2012 - 2015

    Manicube provides quick, convenient beauty and wellness services in corporate offices across 4 U.S. cities. In 2015, Manicube was acquired by The Red Door by Elizabeth Arden.

  • Head of Marketing, BeautyBar.com

    2011 - 2012

    Quidsi's prestige beauty e-commerce site (sister site of Diapers.com and Soap.com). Quidsi was acquired by Amazon in 2011.

2009 - 2011

  • Senior Manager

    2009 - 2011

    Product Management Team in OPEN. P&L responsibility for the Delta Air Lines co-brand credit card portfolio.

2008 - 2008

  • Summer Intern

    2008 - 2008

    Boutique private equity and strategic consultancy for the luxury goods and retail space.

  • Chief Executive Officer and Co-Founder

    2005 - 2007

    Designer womenswear apparel distributed through wholesale and DTC channels.