Maddy Burleson

Product Marketing & GTM Positioning
2019 - 2020
Product Marketing & GTM Positioning at emerging AR, VR, and 3D startup in SF. Launched Display.land, a mobile 3D mesh scanning app. Ubiquity6 was acquired by Discord in 2020. • Built GTM strategy and launched Display.land mobile app, executing 360 launch campaign within a fast-paced startup environment, excelling with short timeline and limited resources. • Generated sustainable user growth model, scaling audience from Beta to 100k MAUS in 90 days and formalized user acquisition reporting analytics. • Designed and implemented product marketing strategy, working cross functionally with Product and Engineering teams to develop roadmaps and feature sets to grow engagement with creators and improve overall product experience. • Built and managed Zendesk customer support solution and knowledge base for over 500k Users. • Introduced and scaled Influencer and Content Marketing strategy, sourcing top YouTube creators to produce content generating over 450k signups and over 1MM views. • Oversaw content production and strategy for Display.land creator community channels, social media channels, and other alternative user acquisition initiatives.

2019 - 2019

Investment Team Intern
2019 - 2019
• Wrote credit and equity reports, drafted term sheets, and analyzed market trends • Worked closely with over 30 startup companies seeking venture debt financing • Responsible for conducting due-diligence which necessitates a thorough documentation and evaluation of a company’s financials, deck, and in-person presentation • Attended Y Combinator and was responsible for due-diligence of a subsequent equity investment WTI pioneered the concept of venture debt in 1980 to fill a glaring capital need in the market. WTI understands and embraces the inherent risks associated with lending to early- and mid-stage technology businesses. Thirty five years later, the goal remains unchanged, to help visionary entrepreneurs transform their businesses, realize their full potential, and hopefully change the world. WTI takes pride in helping companies tackle opportunities and challenges in all phases of growth by providing flexible, value-creating debt capital.

B+

2018 - 2018

Intern
2018 - 2018
• Introduced to the firm’s trading practices including derivative risk management • Worked closely with investment team focused on evaluating early stage startups and other alternative investment opportunities •Crafted high-level reports illustrating the firm’s goals and core competencies

2017 - 2017

Intern
2017 - 2017
• Wrote memorandum drafts, deposition summaries, and mediation briefs • Introduced to a wide variety of cases, from intellectual property law to banking litigation • Wrote a new document retention policy for the firm

2015 - 2016

Intern
2015 - 2016
• Worked on a long term research project which consisted of researching and compiling strategic initiatives for women and minorities within the USD School of Business • Researched a list of over 100 of the top universities in the nation and assessed their initiatives for incorporating women into their business schools • Worked with Dean Gómez of the Business School to implement new platforms for social innovation, gender equality, and diversity, including women-run clubs, various social media campaigns, and a reinvention of the Business School’s website focusing on social responsibility and a global perspective

Principal at Western Technology Investment