Maja Lapcevic

Senior Vice President, New Product Development
2022
Drive new value creation for Mastercard businesses including incubating new products for new payment flows, real-time payments, account-to-account payments, cyber intelligence, and value-added data services
Senior Vice President, Innovation Management, Marketing, and New Product Development
2019 - 2022
Drove new value creation for Mastercard businesses including incubating new product development for data and services and new value-added loyalty and merchant offerings • Designed, built, and launched “Mastercard Experience Centers” across 6 flagship locations around the world to drive new commercial opportunities and co-create with customers. • Oversaw Foundry’s overall marketing function including future-focused thought leadership on emerging technologies and their impact on commerce and payments. • Drove commercialization of new product development capabilities and portfolio initiatives into regional markets. • Ran global innovation management including the establishment of an intrapreneurship program, cultivating a culture of innovation and developing enterprise-wide programs to provide employees with opportunities and skills to innovate

2011 - 2019

Director, Emerging Technology & Innovation, Citi Ventures at Citi
2018 - 2019
• Drove awareness of and accelerate experimentation with emerging technologies including distributed ledger technologies (blockchain), AR/VR, 5G and quantum computing. • Collaborated with business and technology partners in the internal and external innovation ecosystem to deepen our understanding of emerging technologies and their implications for Citi’s businesses and clients.
Director Strategic Growth Initiatives, Citi Ventures
2015 - 2018
• Established global entrepreneur-in-residence product accelerator and incubator program, D10x, leveraging the principles of Corporate Entrepreneurship and Lean Startup. • Drove strategic innovation initiatives focused on identifying, validating and launching new businesses and growth opportunities across the enterprise.
Senior Vice President, Venture Investing at Citi Ventures
2013 - 2015
Sourced startups, tech partners, and led commercialization efforts across Citi’s consumer lines of business. Specialized in fintech, commerce & payments, blockchain, and marketing technology/customer experience domains.
SVP Social Strategy & Digital Marketing Partnerships
2011 - 2013
Established Citi Consumer's social media marketing presence and managed digital partnerships with leading platform partners to bring key Citi assets to life on and off our shared and owned social properties.

2010 - 2011

Corporate Affairs Officer
2010 - 2011
• Partnered with Executive Management formulating short and long term corporate strategy and preparing its public listing and subsequent fundraising rounds on the London Stock Exchange. • Reshaped corporate messaging and product marketing for mobile payments platform.

2003 - 2011

Managing Director
2003 - 2011
• Established and managed consultancy with a $5M/year turnover, drove strategy, built and negotiated strategic partnerships with world’s leading publishers and broadcasters including Conde Nast, Time Warner, Council on Foreign Relations, The Guardian News & Media Group, Hachette, and Newscorp.

1999 - 2003

Sales Director
1999 - 2003
• Led nation brand consultancy managing cross-functional teams throughout Asia, Latin America, the Middle East, and Europe.Led cross functional teams on location in 9 countries

SVP, Innovation, Product, and Growth Leader