Invests in
Sectors:
Locations:
Min Investment:
$5,000.00Max Investment:
$25,000.00Target Investment:
$15,000.00
Skills
Education
Lists including Marcela
Work Experience
2022
Head of Community, Director of Marketing
2022
Ureeka was acquired by ZenBusiness in October 2022.
2021
Board Member
2021
Gift of Adoption provides grants to complete the adoptions of children in vulnerable circumstances—giving them permanent families and a chance to thrive.
2015
Founding Member (OG)
2015
Dreamers // Doers is a highly curated, female-focused, collaboration and co-mentorship community, consisting of an ever-growing powerful network of entrepreneurs, investors, and advisors. I've been a member since the very beginning and being around this collective changed how I invest, relate and collaborate with other professional women. If you have any questions at all about becoming a member, please send me a message.
Founding Board Member // Partner & Growth Strategy
2012
Created go-to-market strategy for the launch of The Tutu Project. Today, "the man in the pink tutu" is one of the most recognized brands in the breast cancer community. Our collective social media presence reaches millions annually, driving 10% of our annual donations. Negotiated and closed corporate sponsor relationships, driving 90% of the revenue that supports our mission. Negotiated the deal for a national commercial campaign in Germany with Deutsche Telekom, resulting in significant revenue for the organization and expansion opportunities in Germany and Japan. The Tutu Project™ is a 501(c)3 that provides funding to breast cancer patients for out-of-pocket expenses not typically covered by insurance. Grants provided include funding for rides to chemo, child care, food in the fridge, and mortgage payments.
2011
Co-Founder
2011
Founder Craft helps entrepreneurs and innovators GET UNSTUCK. We work with startups, accelerators, venture capitalists & corporate innovation teams to drive results. Our team has collectively angel invested, advised, and led companies over the last fifteen years. We are seasoned Chief Operators, CMOs, and Chief Product Officers with battle tested experience in fintech, martech, media and private equity.
2020 - 2022
Head of Community (Acquired by ZenBusiness)
2020 - 2022
Acquired by ZenBusiness in October 2022. Ureeka is a growth-engine platform designed to help small businesses attract new customers. The Ureeka team created a proven to drive growth for small business owners. We started on a mission to support underrepresented entrepreneurs, and through partnerships with companies like Comcast, Facebook, Salesforce, and many others, we grew to over 13,000 strong. Ureeka’s platform combines the technology, courses and services to help entrepreneurs scale their businesses. The company, its platform, and their team of coaches provide feedback and strategy for businesses seeking to boost brand awareness, leverage digital channels for customer acquisition, and kickstart sales growth by focusing on website optimization and effective marketing strategies.
2019 - 2021
Advisor, Go-to-Market Strategy
2019 - 2021
Climate and Capital is a digital news and community platform that is a conduit for original news and commentary, supporting professional networks, introducing business opportunities, and fostering a global, climate change business community.
2017 - 2019
Chief Operating Officer
2017 - 2019
Built company to seven figures in revenue and over 30 clients within eighteen months. Provided audience development marketing services, leveraging proprietary audience data and tech. Executed cross-platform marketing campaigns for Fortune 500 companies such as Caterpillar, using technology to lower customer-acquisition costs by over 50%.
2015 - 2017
Co-Founder & CEO
2015 - 2017
A SaaS platform that connects brands with consumers using image recognition technology. Acquired by OneQube.
2011 - 2013
Chief Operating Officer
2011 - 2013
PerformLine is a software as a service digital marketing compliance technology. - Instituted product development life cycle. Successfully phased out the legacy development team and code while retaining 100% up time. - Improved client retention through an analysis and understanding of their internal workflow needs; turned that into a scalable product solution. - Developed client services. Recruited product and technical team; resulted in increased employee retention.