Margaret Laffan

Chief of Staff - Intel Commercial Software Business

2024

Promoted to Chief of Staff for the Software Business. Executive team member reporting to the GM/ CVP. Core responsibilities include: ~ Develop overall business strategy for Sales, Marketing & Customer Success as aligned to revenue goals. Drive execution of key initiatives within organization and at company level as required. ~ Manage Operational Excellence: Create org-level operating model & continued management of internal systems & processes for seamless execution between teams. Ensure execution accountability through appropriate structure & governance. ~ Leverage leadership skills to build cross functional alignment, collaboration & communication.

Intel Software GTM Leader

2022 - 2024

Founding member of the Intel Commercial Software business group. GTM Operator with responsibilities spanning the initiation & development of the marketing and sales channels for the Intel Tiber portfolio, a combination of enterprise SaaS 3.0, services and solutions for AI, Edge and Trust & Security. Role evolved from responsibilities as marketing director to building out the sales and partner strategies for various products working with cross functional teams.

AI Software GTM Leader

2021 - 2022

Joined Intel as founding leader to build & launch the GTM strategy & execution plan for Intel Geti (AI Computer Vision Software, enables teams to rapidly build AI Models with limited coding resources). Main roles included managing the marketing & business development team to build out the GTM Strategy & execution including the marketing launch plan & developing the sales channels. GTM activity conducted included: ~ Building & launching a new marketing strategy, brand identity & digital properties, conducting market research & competitive analysis, and creating positioning and messaging with a full suite of marketing assets & sales enablement materials. ~ Aligning with Sales on selling strategy & positioning, managing channels to market, pricing, support & services activities. ~ Co-ordinating with Product for product roadmap development taking into account early customer feedback, competitive features etc. CEO Pat Gelsinger launched Intel Geti during Intel's leading Innovation Conference for AI Developers in September 2022.

Investor

2022

VP of Business Development at Talentseer & Robin.ly

2019 - 2021

Talentseer is an AI Talent Search Firm connecting and inspiring talent with opportunities. We have a true passion for growing teams and companies & use machine learning technologies and our deep understanding of the AI startup ecosystem to help AI talent find the next venture. Robin.ly has been created to provide a community platform to help AI Researchers, Engineers & Business Leaders share knowledge and to develop leadership, entrepreneurship, business insights as they prepare to become the next generation leaders and entrepreneurs.

Venture Partner at BoomingStar Ventures

2019 - 2020

BoomingStar Ventures L.P. is an $1.5B Fund focusing on AI, Robotics and Autonomous Driving. We believe "less unknowns, less risks". With a deep understanding of AI industry, talent network and business strategy, BoomingStar Ventures aim to help all the start-up companies to grow in an organic and healthy way.

Client Executive

2019 - 2019

AllyO, Making the recruitment experience delightful and efficient for talent acquisition, hiring managers, and candidates. AllyO is an End-to- End AI Recruitment Solution, simple to use and driving everyday value in the recruitment process. AllyO is backed by investors such as Google, Bain Capital Ventures and Randstad.

Startup Mentor

2017 - 2019

The SAP.iO Foundries are a global network of top-tier startup programs, including accelerators, that help startups build innovative software and deliver high value for customers. SAP.iO Foundry programs tailored mentorship, access to SAP APIs, access to SAP technologies, and opportunites for exposure to SAP customers.

Senior Director - Business Development for AI/Machine Learning

2016 - 2019

Business Development Executive for SAP America's Leonardo & AI/ Machine Learning team, responsible for Key Enterprise Accounts across various industry sectors located in California. Focus is on driving customer success & innovation through AI/ Machine Learning. Additionally responsible for building out and developing SAP's Partner ecosystem and engagement model leveraging SAP's Machine Learning portfolio.

Director Digital Platform Marketing - Partnership engagement

2015 - 2016

Working with strategic partners to drive and accelerate SAP HANA Platform adoption and sales. SAP HANA is an in-memory database platform that is delivering OLAP and OLTP information in real time.

Director Product Marketing

2014 - 2015

The Product and Marketing Organization is the core team marketing SAP's technology portfolio including platform, database, cloud, analytics and mobile products. - Lead strong team of 8 to support business operations and strategic programs. - Simplify, automate and manage financial planning, budgeting, reporting and forecasting processes - Initiate and deliver cross team strategic programs including content strategy, event engagement, and co-marketing development funds with selected partners.

Director, Content Strategy Lead, Product Marketing

2012 - 2014

- Planned and executed product marketing technology portfolio content strategy for SAP's world premier business technology event SAPPHIRE NOW - Delivered excellent, live compelling customer stories, leveraged via on-line platform and digital channels - Managed cross-functional virtual teams delivering innovative showcases, thought leadership, messaging, positioning, branding, marketing programs, campaigns, competitive analysis and sales support

Senior Project Manager, Business Development

2010 - 2012

- Spearheaded Business Development program for CIO office - Partnered with stakeholders to showcase business transformation and innovation, leveraging disruptive technologies as well as IT organizational and operating best practices - Collaborated, managed and built successful relationships that delivered business value and client satisfaction

Working group member: Partnership on AI

2018 - 2018

Fair, Transparent and Accountable AI working group member.

Executive Director to CIO

2007 - 2010

- Provided direct support to CIO Executive office during acquisition - Managed complex and sensitive acquisition and integration issues - Worked effectively in a heavily cross-functional, fast paced environment driving communication, change management, operational tasks and governance

Manager

2003 - 2007

- Start-up project established from public and private funding to improve the standard of living and quality of life of residents in a disadvantaged inner-city Dublin community - Planned and managed budgets in excess 7M+ Euro - Managed all aspects of the project including team of 4