Matan Bordo
Product Marketing Manager at DoiT International
Israel
Invests in
Skills
Education
- SD
Work Experience
2020
Product Marketing Manager
2020
DoiT International makes the cloud ridiculously simple for customers, so they can focus on what matters most: delivering great products and services to their own customers. Under the Product team, I get to wear several hats: ▪️ Equip the sales & customer success teams with external-facing assets (landing pages, explainer videos, one-pagers, etc.) that excites prospects & customers and increases close rates. ▪️ Educate colleagues via internal product content (trainings, scripts, videos, newsletter, FAQ sheets) so they can confidently can tell our product story in a way that resonates with prospects & customers. ▪️ Serve as a product expert, delivering product demos and doing anything else I can to help our fantastic sales team close more deals. ▪️ Collaborate with engineering, product, and leadership around executing product launches and product-led growth initiatives overall. ▪️ Create user documentation for our help center aimed at giving users a self-service guide for interacting with DoiT International products.
2018 - 2020
Product Marketing
2018 - 2020
**superQuery was acquired by DoiT International in February 2020** As one of two people not in engineering, I wore every non-technical hat imaginable: ▪️ Represented the voice of the customer, conducting 2,000 conversations (including 150 Hangouts) with users to inform product roadmap and prioritize the product backlog. ▪️ Partnered with Product and R&D teams to develop product positioning, user onboarding, and feature-launch campaigns. ▪️Created and managed the User Education Center, writing 50 knowledge base articles and videos. ▪️Customer lifecycle management for enterprises such as Home Depot, Financial Times, Veolia, and Falabella.
2017 - 2018
Ventures Manager
2017 - 2018
F2 Capital is a specialized, seed stage venture capital fund backing Israeli frontier technology companies at the junction of Big Data, AI, and Connectivity. We also operate The Junction, Israel’s leading commercial execution platform in partnership with SAP, HP, Munich Re, Deloitte, and other multinational corporations. - Managing our strategic Fortune 500 corporate partnerships - Developing new partnerships with companies looking to navigate and leverage the Israeli tech ecosystem - Day-to-day operations + selecting & vetting startups for The Junction platform - Dealflow management & investments advisory - Content creation for F2 Capital, The Junction, and our portfolio companies.
2017 - 2017
Program Associate
2017 - 2017
The Junction, established as the first commercial accelerator in Israel in 2011, is a platform and program for leading entrepreneurs to establish breakthrough deep technology companies starting at their seed stage. We give startups what they need to scale their startup into a global leader: 1. Initial funding up to $100k 2. Exclusive access to SAP, HP and other Fortune 500 companies 3. Dedicated 1:1 mentorship with F2 Capital Partners 4. Expert guidance on Business Plan, Forecast, KPI and more 5. Financial benefits from Amazon, Google, Microsoft and IBM 6. Free chic workspace in Tel Aviv In 6 years, Junction companies such as Meerkat, Honeybook, Appsflyer, EatWith and many others have raised over $350 million, with 3 companies getting acquired.
2015 - 2017
Corporate Partnerships
2015 - 2017
ReadWrite is the leading media channel dedicated to IoT and the Connected World. We work with the industry’s top technologies, thinkers, and companies to tell the stories that drive this world forward. We strive on a daily basis to answer the critical questions on your minds - about the data, privacy, security, and platform issues, and how all these ecosystems come together for you. Our content lives at the intersection of entrepreneurs and enterprise, the birthplace of these new technologies that will impact every industry they touch. Right now, a new connected universe - a new community of everyone - is being built and finding its voice. We are the daily chroniclers of this Brave New Connected World.
Corporate Partnerships
2014 - 2017
Wearable IoT World pioneered the world’s first accelerator focused on the Internet of Things (IoT), Wearables, and other emerging technologies. Our 15-week program offers promising entrepreneurs the tools, technology, network, mentorship, and investment opportunities needed to take products and innovations to market. Since our inception, we've worked with 80 companies, boasting a 90% funding rate, with $85+ million in outside investment in our startups. After establishing a hub of innovation, we expanded our services to include an advisory group who designs customized accelerator programs that integrate startup best practices and culture into a corporate ecosystem. We cultivate a mindset inside the workplace that accelerates IoT innovation and helps define and exceed the new KPIs critical for an innovation executive’s success. We’ve worked with GE, AccuWeather, Jabil, Microsoft, American Airlines, Intel, Mondeléz, Citibank, and the Dept. of Homeland Security. Recognizing our community of makers needed a voice, we acquired ReadWrite.com, a digital tech publication that covers IoT’s edge, and organize events and weekly IoT meet-ups in over 19 cities around the globe.
2013 - 2013
Financial Advisor Intern
2013 - 2013
•Performed outbound cold calling campaigns attaining new prospects and clients with a private wealth management groups •Gained hands on experience with portfolio review and allocations •Assisted advisers in day to day activities involving client financial planning
2011 - 2013
Chef's Assistant
2011 - 2013
•Performed high quality work in a fast paced and challenging environment serving 100 people •Managed kitchen operations while upholding health & safety standards •Provided a professional dining experience and presentation