Michelle Robson

Director Board Of Directors

2021

Director Board of Directors

2024 - 2024

Director Board of Directors

2023 - 2024

Director Board Of Directors

2021 - 2024

Board Observer

2021 - 2024

Investment Director

2019 - 2024

Head of Digital and Innovation

2018 - 2018

Establish and lead the Digital & Innovation team of Anglo American Marketing Build and manage the pipeline of digital opportunities which maximise commercial returns to Marketing Manage development team (data scientists, developers, project managers etc.) to develop and deliver specific initiatives Develop new and innovative project delivery processes (incorporating agile, design thinking etc.)

Commercial Strategy Manager

2016 - 2017

Develop commercial initiatives, assess and input into strategy reviews and work with commercial leadership to identify opportunities to deliver value to the business. Project manage, facilitate and drive commercial value initiatives jointly with Heads of Marketing and their teams to realise commercial opportunities.

Commercial Services Manager

2014 - 2016

Support the Marketing Executive Team and the Group Director of Strategy, Business Development and Marketing, to optimise Anglo American’s commercial activities Lead the continuing development of marketing talent and skill Drive internal communication to keep the broader business informed, and support external communication

Strategy Specialist

2011 - 2014

Execute a range of corporate and business unit specific strategy projects Collaborate on strategic initiatives across Anglo American using strategic insight and industry knowledge to generate ideas and influence outcomes Build strong relationships with Business Units, functional teams and key executives to ensure strategies drive shareholder value Support the implementation of business critical strategies to ensure ideas are actioned with commitment from all major stakeholders

Independent Consultant

2011 - 2011

Established independent consultancy after relocating from Sydney to London. Undertook two major engagements with the UK’s leading independent consulting firm • Portfolio evaluation and growth strategy for £2bn supermarket: Together with the UK director team, evaluated general merchandise marketing and sales plans to decide optimal product mix to maximise value for the retailer • Product Launch: Consulted with the European and US Marketing Directors of an £70bn PharmaCo to develop a framework for product ‘launch excellence’

Manager

2004 - 2011

Manager at leading global strategy consulting firm Led strategy development, implementation and transaction engagements , delivering strategy frameworks, business plans, and commercial valuations for clients across Australia, Europe, US and Asia. Managed high performing teams of analysts and MBA graduates. Responsible for all aspects of project delivery, including client relationship management, workshop facilitation, and team management. Career coach for associates, responsible for guiding their career progression and bi-annual performance reviews Selected corporate strategy experience includes: • Formation of BD team for mining services provider: Assisted senior management to develop and implement a project pipeline to evaluate and track new business opportunities • Strategic review of Australian retail bank: Appointed by shareholder to review the bank business model (post financial crisis) and propose alternative funding and retail models • Novel marketing platform for Global PharmaCo: Collaborated with marketing director to design and evaluate the value potential of a web-based marketing platform • Market Sizing to inform valuation of a mining services provider: On behalf of a transaction team, evaluated the revenue potential of a contract mining company • Functional design of marketing arm of Global PharmaCo: Worked closely with the Executive Team to redesign the functional roles and processes following a 20% reduction in FTEs • Customer segmentation strategy for Australian retailer: Commissioned by the Executive Team to devise a develop a customer segmentation and valuation, a retail proposition for each segment and five year customer strategy • Market evaluation of Social Media market monitor: On behalf of a traditional (print) media monitoring firm, evaluated the market potential of a social media monitoring company

Secondment to the Strategy and Business Development team

2010 - 2010

Secondment to the Strategy and Business Development Team. Collaborated with senior leadership to develop and implement business unit and commercial strategy projects Led the evaluation of business development opportunities Close working relationship with marketing, sales and government relations teams • Establishment of Strategy and Business Development team: Following a significant expansion of the Australian business, assisted the Executive Team and the Strategy Director to establish the Australian Strategy and Business Development function • Development of 5 year strategy to substantially grow business in Australian market: With Executive Team, developed the 5 year strategic plan to deliver expected double digit revenue growth • Evaluated product licensing business development opportunities • Development of alternative marketing strategies: Consulted with CEOs and Executive Teams of Australian Novartis Business Divisions to develop alternative marketing strategies to address expected changes in customer behaviour and legislation • Turnaround plan for the Commercial Excellence division: With the CEO and Strategy Director, created a ‘rescue plan’ for the Commercial Excellence function to align it with marketing and sales requirements, reduce overhead cost and deliver value to the organisation