Mitchell Mom

Product

2023

Product

2019 - 2023

I joined Dandy in 2019 as employee #5. During my time, I’ve led an operations team, started our CX department, and was the founding product manager as we grew to a $2B valuation and nine-digit ARR. 2022-2023 - Practice Experience: responsible for addressing customer churn and improving profitability * Reduced cost-to-serve by 22% per order * Increased Weekly Engaged Users 4X * Launched iOS and Android apps * Revised notification framework (SMS, email, app) increasing open rate from 23% to 66% and click-through rate from 8% to 33% * Rebuilt navigation and information architecture and reduced customer support inbounds by 11% 2021-2022 - Supply Chain and Vendor Marketplace: focused on scaling supply side of business as we 10X'd customers *Designed intake software as we scaled from $7M to $50M in revenue and from 1 to 20 vendors *Built vendor integrations (LabTrac) saving 20% in operational intake costs and improved time to fabrication by 83% *Developed in-line quality control software that measured adherence to designed standards and increased quality acceptance rate by 24% * Created order routing framework that helped increase on-time delivery from ~60% to 93% 2020-2021 - Internal Tools and Checkout: Sole PM as we reached PMF. Built most of the zero-to-one products that we still used in 2023 *Developed first checkout flow as we scaled from $0 to over $7M in revenue in the first year. Conversion funnel (start to purchase) was 90% *Launched three SKUs that created additional 14% in top-line revenue *Built internal tooling that allowed operations team to scale from 0 to over 10K orders a day 2019- Q1 2020 - Operations/Customer Experience: *Managed our D2C aligner operations (from sales to physical shipments), leading a small team of 4. As we pivoted to a B2B Lab Business, I launched the CX department and eventually hired my replacement(s) when I shifted to product.

Fellow

2021 - 2022

Learning alongside awesome product people. Part of inaugural On Deck Product Management cohort.

Principal

2017 - 2019

First investor hire for Fund II ($100M), focused on pre-seed and seed investing. I spent my time mostly on digital health and invested in and worked with Zipdrug, Clora, Wyze Labs, NexHealth, Cricket Health, Canvas Medical

Associate/Head of Platform

2013 - 2016

Rock Health is the first venture fund dedicated to digital health, supporting entrepreneurs at the intersection of healthcare and technology. * Designed new proprietary deal flow tracking application that allowed Rock Health to analyze potential investments against previous metrics e.g. number/size of customers, deal size trends, etc. * Launched a customer acquisition showcase series focused on generating prospective customers for portfolio companies. For initial event, recruited an audience of 90 senior health plan executives * Created monthly roundtable series for health tech community to share and aggregate knowledge. Sample sessions include ‘CTO/Engineering’, and ‘Hiring your first designer’. * Published research on funding in digital health (see below). * Moderated panel at SXSW 2015 and guest lectured at UCLA Anderson and UC Berkeley Haas about Future of Digital Health.

Product Manager

2012 - 2013

eHealth is the 'Expedia for health insurance'–an ecommerce company that provides people with the tools to make the best decision about their health insurance. I was one of two US-based product managers that worked on the core consumer experience (IFP) and managed a $XXX million product line. * Launched Mobile Product team and developed new product strategy from concept to execution. Launched mobile site and multiple versions of both iPhone and Android apps (4+ star ratings) * Grew Mobile XXX% in revenue and percentage of consumer business line

Program Manager, Community Development and Growth

2011 - 2012

GoPago is a mobile payments startup seeking to disrupt the payments scene by changing the way consumers and retail organizations interact at the point of service. I worked on Community Development and Growth as we launched in Mountain View, California. * Responsible for grassroots user growth and marketing to early adopters * Developed consumer adoption strategies and content including physical flyers and website copy * Managed the Brand Ambassador team (6 members) and performed analysis on marketing results to present to executive board * Started Corporate Relations program to develop new distribution channels and lower customer acquisition costs

Writing Consultant/Tutor

2010 - 2011

Cardinal Education is an education company based in Woodside, California that specializes in secondary school admissions, general tutoring and 1 on 1 coaching. * Primary author for company's first ISEE/HSPT Test Preparation book * One of 3 members of the College Admissions team that was responsible for editing essays, assisting with applications, and general coaching through the admissions process. * Tutored multiple students in ISEE/HSPT preparations for both middle and high school admissions. * Mentored multiple students in various school subjects and general habit coaching