NG

Neil Giugno

CEO at Phyla I Ex COO GenoPalate l Global CPG Marketing Leader

New York, New York

Invests in

Locations:

  • Min Investment:

    $10,000.00
  • Max Investment:

    $75,000.00
  • Target Investment:

    $20,000.00

Work Experience

2021

  • CEO

    2023

  • COO & CMO

    2022 - 2023

  • Advisory Board

    2021 - 2022

2021

  • Investor

    2021

    Transforming the way we energize with delicious, adaptogen-packed herbal coffee alternatives.

2019

  • Investor & Advisory Board

    2019

    Buncha is a scheduled grocery delivery service where neighbors can join deliveries from their favorite stores each week for only $1.45 with no markups and no memberships. Through store partnerships and eco-friendly neighborhood routes, Buncha is better for people, the pocket, the planner, and 🌎.

  • Investor

    2018

  • Chief Operating Officer

    2018 - 2019

    GenoPalate is a leading genetics/nutrition platform that helps people eat healthier using their unique genetic make-up. We empower people with their genetic information and other personalized nutrition data to walk into a store and know which foods are healthier for them (or not) and why. - Led Seed Round and partnered with Founder to build a genetics/nutrition platform - Increased pre-money valuation 2.5x to $9MM in 6 months and secured additional capital - Drove profitable e-commerce B2C growth: increased AMR from $15k to $55k, gross margin +500bps to 76%, optimized YoY CPA from $114 to $54 - Built our team of software developers, revenue generators, product development, and legal - Created brand idea around “Eating for Your Genes” increasing traffic to 22k/month with 4.5% conversion - Led technology and product development: product algorithm, customer report, rules engine, AWS account management system, UI/UX, QA; successfully accelerated launch to meet National demand from earned PR (30+ Gannett banners). - Developed data security and privacy strategy and implemented protocols to protect all customer information

2017

  • Investor

    2017

    Your identity in the palm of your hand. Keyo empowers you to prove who you are and access what’s yours with a wave of your hand. Pay at stores, redeem tickets, and open doors without phones, cards, or keys.

2005 - 2017

  • Marketing Director: Mexico

    2013 - 2017

    Successfully led turnaround of company's flagship toothpaste business ($300MM Sales) with full P&L responsibility. Delivered strong organic growth at +14% annually and grew margin +420bps despite significant currency headwinds. Grew market share +250bps after 6 years of decline and strengthened brand health. Simplified non-variable expenses to deliver 20%+ annual savings. General management role with 10+ reports and 125+ people directly supporting my team.

  • Marketing Director: Greater Asia

    2011 - 2013

    Led Innovation and Geographic Expansion for Greater Asia. Successfully created and validated portfolio strategy and products for launching personal care brands in India and China. Spent significant time in rural and urban markets observing consumers and talking with them to gain insights for development of target, concepts and products. Navigated complex regulatory markets in China to ensure company's standards re: no animal testing could be maintained. Led 24-person global team to identify why our Russia business was underperforming and how to fix it. Outcome led to an enhanced Commercial Go-To-Market process and 3 new products for development; project's success led to model being replicated in other markets. In Thailand managed the development and launch of new products and marketing communications that contributed to record market shares and increased profitability for Protex, Colgate’s leading Personal Care brand in Thailand.

  • Associate Director: Latin America Innovation

    2009 - 2011

    Led Oral Care innovation and new product development for Latin America, scope of business $1.8b. Our team created and launched new products that contributed $180MM+ in net sales, increased market share +1.5pts, and grew margin +120bps. Managed media strategy and execution of 15+ campaigns, over 75% testing and tracking in highest quartile per IPSOS. Led multi-disciplinary global team of 60+ people

  • Marketing Manager: Latin America Innovation

    2007 - 2009

  • Brand Manager: US

    2005 - 2007