NC

Nelson Chu

Founder & CEO of Percent

New York, New York

Work Experience

2018

  • Founder and CEO

    2018

    Percent has created the modern credit marketplace, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and velocity of transactions at a fraction of the cost. The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent’s platform is becoming the market standard for asset-backed and corporate lending, powering over $1 billion in transaction volume in a multi-trillion-dollar private credit industry.

  • Advisor

    2016

    We invest in industry defining companies with cross-border aspirations. Portfolio Companies: ARTA, Cadre, Care/Of (Acq: Bayer AG), dv01, Logos (Acq. by Ripple), Percent, Pomelo, resTORbio (NAS: TORC), RigUp, Uala

2017 - 2022

  • Advisor / Investor

    2017 - 2022

    BlockFi provides the wealth management products crypto investors need, all powered by blockchain technology. Currently, the company services clients worldwide and in all U.S. states, with USD loans backed by crypto, interest earning accounts, and trading.

  • Co-Founder

    2014 - 2020

    MySupport is an online platform that helps seniors, people with disabilities and families connect with direct support workers that match their lifestyle and personality. We support state Medicaid systems, fiscal intermediaries and supported living agencies in supporting their clients and direct support workers with dignity, self-determination and respect while assisting state governments to move to more integrated, less costly methods of in home support. MySupport was live in California, Iowa, New York and Virginia.

2013 - 2018

  • Founder

    2013 - 2018

    Lumenary is a strategic advisory group focused on bringing innovative and transformative ideas to life. Since our founding, we’ve helped leading startups and established brands alike shape their vision, expand their market presence, and scale their products.

2011 - 2012

  • Analyst - Fixed Income Portfolio Management's Business Strategy Group

    2011 - 2012

    As part of a mandate from the COO, worked on a team with the task of overhauling the Fixed Income trading process within 18 months. Developed models that defined the new issue allocation process across the firm and also dramatically reduced trading errors and miscommunication across the multiple divisions that assist in executing a trade from end to end.

2009 - 2010

  • Senior Performance Analyst - GWIM Business Management & Analysis

    2009 - 2010

    Conducted deep dives into the wealth management client base and created recurring standardized tracking of client activity, enabling targeted strategies to be developed for acquiring new money into the firm. Also assessed client relationships across business channels to identify client exposure to market volatility based on asset allocation and fee structure as part of an initiative for the SEC.

2008 - 2008

  • Summer Analyst - GWM Direct Division

    2008 - 2008

    Streamlined the business model by developing an automated database to assess FA performance and their quantitative strengths and weaknesses as well as recommending 9 mutual funds into the FA investment process through analysis of thousands of solicited trades.

2007 - 2008

  • Mac Specialist

    2007 - 2008

    Sales specialist that accounted for 14% of average daily store sales on a team of 15+, generating over $230K in revenue per month.