Invests in
Stages:
Sectors:
Locations:
Min Investment:
$250,000.00Max Investment:
$1,000,000.00Target Investment:
$500,000.00
Skills
Education
Lists including Randall
Work Experience
2021
Founder and Managing Partner
2021
Working with incredible entrepreneurs to build world-class enterprise software businesses from 'Day Zero'.
2022
Advisor
2022
Advisor to a leading global angel fund.
2017 - 2021
General Partner
2017 - 2021
Peterson Ventures is a seed-stage venture capital fund founded by Mr. Joel Peterson - longtime investor, operator, author and professor at Stanford Graduate School of Business. The fund seeks to back exceptional entrepreneurs in the areas of eCommerce and B2B software, as well as associated derivatives of those models. Notable investments include Allbirds, Ethos Insurance, Bonobos, Lucid Software, Hirevue, etc. The highlight of my job is working with incredible founder/CEO's. Current board assignments (member/observer) and lead deal roles include: Airin (pre-seed; seed led by Resolute Ventures) Backbone (seed; Series A led by Foundry Group/Signal Peak Ventures) Blue Matador (pre-seed; seed co-led by Peterson/Trilogy Equity) Grain (pre-seed; seed co-led by Peterson/Aspect Ventures. seed II led by Freestyle) Hivewire (pre-seed) HODL (pre-seed) Homelyfe/Aventus (pre-seed; seed led by Notion Capital) Loop Returns (seed; Series A led by FirstMark Capital w Lerer Hippeau and Ridge Ventures) Run the World (family office seed investment; seed led by A16Z, A led by Founders Fund) SimpleCitizen (pre-seed; seed led by Pelion Venture Partners, exit to large int'l law firm) Spiff (seed, Series A led by Norwest) Taft (Series A w/ Fifth Wall) Tava Health (seed) Wooly (pre-seed) Workstream (seed; Series A led by Founders Fund)
2011 - 2017
GTM - Americas, Advertising
2015 - 2017
Came to Salesforce via acquisition of Buddy Media in 2012. In post-acquisition role, led sales/GTM team responsible for selling all advertising technology software products for the Salesforce Marketing Cloud in the Americas (US, Canada, LatAm) region. >125% of plan >150% of plan (8-digit ACV bookings) Grew revenue for ads LOB ~7x post-acquisition
Sr. Director, Advertising
2012 - 2015
~200% of plan as IC; 125-150% of plan as manager
Founding Team Member, GM Americas (Brighter Option, later acquired by Buddy Media/Salesforce)
2011 - 2012
$0-$3m ARR in <12 months when launching Brighter Option. Acquired by Buddy Media Feb 2012. Buddy Media acquired by Salesforce August 2012.
2011 - 2012
GM Americas, Founding Team (sold to Buddy Media/Salesforce in 2012)
2011 - 2012
B2B SaaS/AdTech platform - sold to Buddy Media/Salesforce in 2012.
2009 - 2011
SVP Global Sales
2010 - 2011
Social gaming/digital media startup raised $150m+ from investors including SoftBank, Sequoia Capital, Lightspeed Venture Partners, First Round Capital, etc. Recruited in post-Series C to manage international expansion and subsequently promoted to run global sales. Consistently hit/surpassed top-line revenue quotas (took global ARR from ~$15m to $30m y/o/y). Oversaw enterprise reps in US, inside sales in US and regional leads in APAC (Singapore) and EMEA (London).
Vice President, Ad Network
2009 - 2010
International + remnant/non Tier I (brand) inventory.
Senior Director, International
2009 - 2009
International monetization/expansion. Regional channel partners + direct hires in key markets in EMEA/APAC.
2008 - 2008
Business Associate (MBA Intern), Advertising Monetization Strategy
2008 - 2008
Primary focus was YouTube monetization strategy; helped develop significant annual advertising programs for major F500 brands.
2005 - 2007
Manager, Strategic Sales, eBay Motors
2005 - 2007
Managed various CS, direct sales, and channel sales/training programs. Helped pilot $10m+ new LOB for automative advertising. Top individual performer in CS as well as sales. Team player! Two-time eBay Turkey Bowl and co-ed softball champs! Great teammates. Had a blast...