Rob Charlebois

VP of Growth

2023

Chief Marketing Officer

2022 - 2023

LastPass provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping millions of users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to tens of thousands of businesses. Led corporate marketing (public relations, brand, creative, events, organic social), demand gen and field marketing, product marketing, growth marketing, lifecycle marketing, content marketing, product-led growth, marketing analytics, marketing tech, marketing operations, creative, and website strategy (production, tech SEO, a/b testing, user experience). Accountable for marketing pipeline, eCommerce self-serve revenue, marketing budget, and all key marketing KPIs. Team of +70.

Senior Vice President of Digital

2021 - 2021

As a member of the T1 executive leadership, I was accountable for self-serve revenue and growing leads, generating qualified opportunities, and increasing the pipeline for WP Engine's SMB, Agency, and Enterprise segments. I left due to personal reasons but my teams launched several high-impact initiatives, which included: ▪️ Partnered with a world-class media agency to grow paid media and organic search ▪️ Overhauled the creative process to improve efficiency, prioritization, and alignment ▪️ Accelerated A/B testing velocity and implemented a test and learn methodology to increase the impact ▪️ Launched a website rebrand/redesign to support an upmarket shift ▪️ Optimized website chat programs with improved dashboards, trigger rules, qualification criteria ▪️ Refined approach for the weekly self-serve revenue and opportunities forecast ▪️ Created a tiger team to improve Google desktop and mobile lighthouse page speed to over 90 ▪️ Led the internal creative agency; responsible for company-wide creative, web, video, and content production ▪️ Led paid media programs; including PPC, display, paid social, affiliate, and ABM programs ▪️ Led marketing operations; including email campaigns, lead harvesting, routing, and virtual events ▪️ Team size ~50 passionate and dedicated marketers

EVP of Global Digital Marketing & eCommerce (Acquired for $1.1B by KKR)

2015 - 2021

As a key go-to-market leader on the executive team, I drove bookings and recurring revenue growth across the organization. I grew enterprise value and played a key role in selling Corel to KKR for $1.1B in 2019. My P&L responsibility included $175M in top-line bookings, a $45M paid media budget, and 90 marketing, creative professionals, developers, and data analysts. Central to my role was owning the ROI of marketing investments, building end-user awareness, and revenue growth across all channels, including self-serve eCommerce, retail, VAR, and enterprise licensing. Leveraging my deep expertise in digital marketing, data analytics, and strong technical knowledge, I implemented hypothesis-driven growth initiatives that extended product capabilities, improved product messaging, and built frameworks for measured execution. Corel is a high-velocity business that produces over 2M orders per year, across 100+ products, on 35 websites and at a blended AOV of $93. Our localized approach included 12-20 languages, and we processed subscriptions in 23 localized payment methods in almost every country. As a player coach, I worked closely with my leadership team to equip our teams with precise goals, knowledge, and the tools they needed to succeed, develop mastery, and ultimately reach their full potential.

VP of Online Sales & Marketing (Acquisition, Monetization, Retention, Analytics, Martech)

2012 - 2015

During this period in Corel's evolution, rapid and profitable revenue growth was our goal to meet our private equity owners' EBITDA targets, fund our acquisition strategy, and accelerate the turnaround. Our team ran growth and optimization playbooks to reinvigorate sales for Corel brands that had plateaued. Our track record of successful revenue growth in desktop utilities created an opportunity to acquire one of our competitors, improve gross margins, and own our code to improve user engagement, conversion, and signal significantly. I was ultimately accountable for exceeding revenue targets, meeting expense goals, and building end-user awareness to support broader cross-channel revenue growth. In addition to revenue, my creative, web production, development, and IT teams focused on building enabling technology to support engagement, retention, and conversion programs. Growing a portfolio of product-led freemium and free trial products took deep expertise in analytics to measure cohort-based performance, triggered in-app notifications, and structured hypothesis-driven execution. Highlights: ▪️ Built a $25M ARR desktop utilities business with ~25 software titles across three separate brands ▪️ Architected a "no user left behind" strategy that expanded user reach and revenue significantly by extending in-product messaging to inactive users ▪️ Led the shift to subscription for WinZip and tripled LTV ▪️ Optimized product discovery and user retention to reduce CAC ▪️ Exceeded YoY targets and grew revenue by a CAGR of 4.5% ▪️ 22% YoY growth in organic SEO by breaking Corel.com into ten micro-brand websites ▪️ Drove incremental revenue by expanding brands into new countries and languages ▪️ Engaged with industry leaders to influence Google Safe Browsing, Clean Software Alliance, and CleanApps policies

Sr Director Of Global eCommerce - WinZip

2010 - 2012

Chosen by General Manager to apply the data-driven growth playbook developed in previous roles. Tasked with breaking down legacy mentality and transforming e-commerce and digital marketing functions. Quickly promoted with full accountability for achieving sales targets and growing net new revenue streams. Led annual planning and execution, developing and upskilling ~15 marketing professionals, web producers, and web developers while building influence, customer service, and product teams. IMPACT: Increased direct sales by 6% YOY and partner program revenue by 48% by building out and transforming technical infrastructure for sales and marketing, instituting digital marketing and e-commerce best practices, and creating a nimble, responsive, and growth-centric organization. Grew third-party revenue 102% by negotiating $3M in advertising revenue. Identified and led full cycle acquisition of a utilities business that launched three distinct brands, WinZip Utilities, Reviversoft, and SimpleStar which now consist of over 25 software titles. Expertise: ▪️ Co-marketing, distribution strategy, channel optimization ▪️ Global M&A, acquisition integration, & acquisition optimization ▪️ Global product launches, program management & strategy ▪️ Contract negotiator, technology buyer, and systems integrator ▪️ Technology & marketing platform development strategy ▪️ In-app messaging, software installation optimization, and software analytics

Director of eCommerce, Americas - Corel (Go-Private)

2008 - 2010

Recently acquired by Vector Capital, Corel was in acquisition mode, which led to growth through the acquisition and integration of two Taiwanese companies (Ulead, Roxio), products, websites, and respective technologies and teams. Built team from 3 to 25, with accountability for multi-million-dollar annual revenue target. Tasked with building growing paid acquisition programs, organic acquisition, integrated marketing campaigns, and building accretive value through cross-selling, upsell, and expansion programs. IMPACT: Grew revenue by 14% YOY, affiliate program sales 127%, and email marketing sales 80%. Expanded shopping carts to 224 countries, which entailed coordinating with individual local workflows. Led digital integration of Jasc and Ulead.

Senior eCommerce Manager - Americas - Corel (IPO - 2006)

2005 - 2008

Sr. eCommerce Product Manager

2002 - 2004

Worked side-by-side with Bruce Linton (Canopy Growth) to re-launch the ComputerLand brand in Canada and deliver high-quality IT software, support, and services to SMBs. My key responsibilities included driving awareness and monetization campaigns through performance marketing channels and traditional media; working closely with development teams to build a strong platform and compelling user experience. We built one of the largest eCommerce catalogs in the country drawing inventory from 3 major distributors and integrating services from Nexinnovations.

Product Line Manager - N-Central IT

2001 - 2002

N-able Technologies (now SolarWinds N-Central) created solutions specifically designed for IT service organizations, MSPs, and value-added resellers (VARs) to offer customers centralized network management and remote network monitoring solution. In my role as a product line manager, I created market-driven requirements documents, delivered sales presentations to MSP partners, and worked closely with development teams to build customer-driven products and programs.

Product Manager - Buystream - Web Analytics Software

1999 - 2001

Buystream.com was a venture-backed, tag-based, digital analytics start-up that helped marketers measure key digital marketing metrics for marketing, web, and E-Commerce programs including web traffic trends, conversion rates, and user profiles. During my time at Buystream, I defined created product marketing requirements, worked with product teams to release customer-driven features, and built an agency channel sales program.