RJ

Robin Joy

Advisor | Board Director | Stanford DCI Fellow | former DocuSign SVP

San Francisco, California

Invests in

Stages:

  • Min Investment:

    $500,000.00
  • Max Investment:

    $1,500,000.00
  • Target Investment:

    $1,000,000.00

Work Experience

  • Stanford DCI Fellow

    2023

  • Operating Advisor

    2019

    Robin serves as an advisor for Bessemer Venture Partners and their portfolio companies who seek out Robin's expertise in go-to-market strategies across marketing, sales, digital experience, and partner development.

  • Limited Partner

    2019

    Operator Collective is a venture fund and community of 200+ operator LPs that brings together tech’s most exceptional executives from diverse backgrounds to invest in and supercharge the next generation of enterprise tech.

2021 - 2024

  • Board Member

    2021 - 2024

    Robin served on the board of Acumatica, a private company backed by EQT with a fast-growing cloud ERP platform.

2012 - 2022

  • Senior Vice President, Global Alliances & Partner Development

    2012 - 2022

    An early DocuSign hire, Robin helped scale the company from 150 to 7,500 employees and grow from $30M to $2.5B in annual revenue. She rang the bell at Nasdaq for DOCU in April 2018, contributing to a successful IPO with a $10B+ market cap. In her role leading DocuSign's global alliances and partner ecosystem, Robin advanced strategic partnerships with Salesforce, Microsoft, Google, SAP, ServiceNow, Intuit, and Deloitte. Notably, Robin led a multi-faceted partnership deal with Microsoft announced in June 2022. With hundreds of partners across ISVs, System Integrators, and Resellers, a third of DocuSign's bookings were influenced by partners. In Robin's prior role leading Digital Sales and Marketing, Robin designed DocuSign’s high-velocity digital business based on a freemium model. Her digital business team acquired 80% of DocuSign’s 1.2 million customers across 180 countries through this low-touch approach, contributing $300M recurring revenue. Robin was promoted to senior vice president in December 2015 from her role as Vice President, Web & Mobile Business. In 2015 Robin launched the DocuSign Women employee resource group and served as its executive sponsor through 2021.

2010 - 2011

  • Vice President, Marketing

    2010 - 2011

    Marketing executive at Caring.com, where Robin balanced a double-bottom line to create a successful start-up with strong business metrics and positive social impact on family caregivers. During her tenure, Robin grew subscribers by 400% and monthly unique visitors by 220% to 1.7 million.

2004 - 2009

  • Director

    2004 - 2009

    Business and marketing leader for QuickBooks, the #1 small business financial software, and related supplies, support, and online services. Generated $500+ million in revenue and acquired 1.8 million new customers in fiscal 2009. Robin was promoted from Group Business Manager of QuickBooks Payroll, a SaaS business that Robin grew to 1 million subscribers.

2007 - 2008

  • Advisor

    2007 - 2008

    Advised online travel start-up on marketing and branding. TripIt was acquired by Concur in 2011 and Concur was acquired by SAP in 2014.

  • Marketing Director

    2001 - 2003

    Created Moxi brand and launched the Moxi Media Center (an HD DVR), awarded Best of Show at CES in 2002. Moxi Digital was acquired by Digeo in March 2002.

1999 - 2001

  • Director, Brand Strategy and Advertising

    1999 - 2001

    Drove acquisition and brand strategy for leading search engine and top 10 Internet site. Managed online advertising, email campaigns, and affiliate program. Awarded Cannes Golden Lion, Kelly Award and Adweek’s Best Spots of the 1990s for TV and print advertising. AltaVista was acquired by Overture in February 2003 and Yahoo! purchased Overture in July 2003.