Russell Findlay

Operating Partner (GTM, Marketing and Digital Transformation)
2021
H.I.G. Capital is a leading global alternative investment firm with over $62 billion of equity capital under management, with a focus on the mid cap segment of the market. The H.I.G. family of funds includes private equity, growth equity, real estate, debt/credit, lending and biohealth. I focus on marketing due diligence, value creation, Board advisory and portfolio company operations and am responsible for increasing and effectiveness and efficiency of the sales & marketing functions and to the senior leaderships operations at our portfolio companies. Developed Middle Market Sales, Marketing and GTM playbook. Over 25 cases and 50 due diligences completed.

2020

Board Advisor & Limited Partner
2020
Limited Partner and coach to founders and startups backed by Antler - an early-stage venture capital firm. With offices across six continents, Antler is enabling founders and investing in the top 1% of more than 50,000 entrepreneurs and ideas evaluated every year.

2021

Board Advisor, Limited Partner & Investment Committee Member
2021
Limited Partner, portco advisor and a member of the Investment Committee at Propellant Ventures, a Venture Capital firm focusing on Midwest B2B startups and early stage growth companies.

2021

Board Advisor & Limited Partner
2021
Bringing together carriers, brokers, startups, & investors to accelerate the digital transformation of the Insurance industry

2013 - 2021

Global Chief Marketing Officer, CMO of Direct Asia (subsidiary) and Hiscox Partner
2020 - 2021
Hiscox is a $5B, FTSE 100, international Fintech insurance carrier. Promoted by CEO to lead global marketing, advertising, creative, insights and media. Oversee a 130+ person global marketing team and dozens of agency partners to drive the Hiscox brand worldwide and drive DTC business through performance marketing and sales conversion. Also, CMO of Direct Asia, a leading insurer in APAC. Chair of Hiscox Connect, a UK registered brand, trademark and property rights management company.
EVP, Chief Marketing Officer, Hiscox Partner and President of the Hiscox Foundation USA
2013 - 2020
Lead all marketing, advertising, media and PR for the North American division of a $4 Billion FinTech insurance carrier. Oversaw a 30+person marketing team and several agency partners to drive the Hiscox brand through four distribution channels (two B2B and two B2C). Responsibility to drive top-line revenue in a direct to consumer online retail channel growing 40%/year. This role runs digital and performance marketing, SEM, SEO, Mobile, conversion rate optimization, content strategy, customer acquisition, corporate communications, PR, brand strategy, advertising and media, social media, partnership marketing and events. President of the Hiscox Foundation USA, a 501-c3 corporate non-profit foundation. Designed and implemented a new grant making strategy, investment strategy and funding strategy.

2012 - 2013

SVP Marketing / GM of Licensed Product brands
2012 - 2013
Led all aspects of brand marketing of the $2.8B brand across 1,600 locations. General Manager and P&L owner for $36M licensed product division. Implemented a cost neutral media strategy which increased reach and frequency by 15%. Implemented a new-to-the-company loyalty program.

2011 - 2012

EVP, Chief Marketing Officer
2011 - 2012
Recruited by and reported to the Commissioner as first CMO in League history. Led marketing function for MLS and SUM, the soccer property rights management arm of MLS a Private Equity backed entity. Executive Committee member. Created the function strategy, org structure and consumer go-to-market operating plan. Reframed market opportunity size by 140% resulting in revaluation of franchise market pricing strategy. Led media pack negotiations and integrated, cross channel / cross sell promotional programming with networks.

2009 - 2010

SVP/GM Sales & Marketing
2009 - 2010
Town Sports (NASDAQ: CLUB) is an international health club operator. Recruited by CEO and COO to drive topline revenue, re-ignite growth, reinvigorate the brand, reduce the significant sales team turnover and modernize the marketing function. Member of the Executive Committee. Led a 400 person sales team and a 25 person marketing dept.

2000 - 2009

Vice President, Marketing
2000 - 2009
Various marketing roles of increasing responsibility and scope. Notable assignments: Sobe: Launched new Brand, Sierra Mist: National Launch of new Trademark for PepsiCo. Scaled to $1B in 12 months, VP FIeld Marketing, North America, Launched Pepsi Max, Pepsi brands first significant new brand launch in 40 years

Operating Partner, Private Equity, CMO, GTM, GM, Board Member, Venture Capital, Advisor, Philanthropist