RS

Russell Smith

Director of Marketing at Sunsave & Angel Investor

London, England

Investor
Angel

Invests in

Stages:

Series A
Seed

Locations:

London

  • Min Investment:

    $5,000.00

  • Max Investment:

    $50,000.00

  • Target Investment:

    $25,000.00

Skills

Social Media
Digital Marketing
Account Management
Strategic Partner Relations
SEM
Facebook
Twitter
Optimization Algorithms
Strategic Partnerships
Strategic Planning
Building Relationships
Problem Solving
Campaign Management
Search Advertising
Media Planning
Music Industry
Online Gambling
Travel
Retail
Digital Media

Education

Lists including Russell

AP
AO
AS
AN

Based in UK

1884 people

AT
AS
AT
AH

All Series A Investors

14752 people

AM
AT
AS
AR

All Seed Investors

19695 people

Investments

Incredible

Pre Seed

Total Funding: $1M

Rise

Seed

Total Funding: $12M

Practice

Seed

Total Funding: $24M

Afriex

Seed

Total Funding: $11M

Qatalog

Seed

Total Funding: $34M

Work Experience

S
Sunsave

2023

  • Director of Marketing

    2023

2019

  • Angel Investor

    2019

    Investor in 50+ early stage startups including Qatalog, LayerZero, AnchorZero, Oasis, Packfleet, Honest Mobile, Payable, Practice, Ember, Generation Home, Metastreet, Context & Portal Games

A
Atomico

2022

  • Atomico Angel Programme - Investor

    2022

    Investments include in Incredible, Hypermile, Kepler, Finiliar, BoomFi, CTRL, Evidenced, Bleap Finance and Round.

I
Incredible

2022

  • Growth Advisor

    2022

B
Beam

2020

  • Supporter

    2020

PF
Plum Fintech

2018 - 2022

  • Growth Advisor

    2018 - 2022

B
BlockFi

2021 - 2021

  • VP User Acquisition

    2021 - 2021

    Responsible for customer acquisition. Led Performance Marketing and Referrals, driving 40% of new users. Launched Bitcoin rewards credit card, achieving waitlist (100k+) and acquisition targets, using performance marketing, OOH and OTT TV.

MB
Monzo Bank

2019 - 2021

  • Director of Marketing

    2020 - 2021

    Led Performance Marketing, Product Marketing and Content teams. Delivered key projects which freed up £30m in regulatory capital and drove £15m in incremental revenue. Part of the Product Leadership team, setting and reviewing strategy and execution across multiple products including Business and Premium.

  • Associate Director of Performance Marketing

    2020 - 2020

    Led positioning and launch of Monzo Business acquiring 50,000+ SMBs in 6 months.

  • Head of Performance Marketing

    2019 - 2020

    Built Performance Marketing team. Acquired 2.1m customers in 2019, becoming fastest growing bank in UK history. Worked with BI team to deliver gold standard measurement of Facebook, TV (MMM), product marketing. Ran first UAC incrementality test in EMEA.

T
TransferWise

2014 - 2019

  • Head of Paid Social

    2017 - 2019

    Early marketing team. Built team of 10, acquiring 20% of users, running the channel sustainably within payback targets. Built inhouse analyst team, including advanced reporting, predictive modeling, and attribution integrated with BI. Experimental measurement work shortlisted for 2016 IAB Europe Research Awards across 3 categories.

  • Performance Marketing Manager (Paid Social)

    2014 - 2017

A
Adobe

2012 - 2014

  • Senior Account Manager Social Media

    2013 - 2014

    Managed key accounts, including Hotels.com, PaddyPower, Betfair, Sky Bet, IG, House of Fraser. Set global best practice & training. Supported sales org and managed relationships with key partners. Worked with Product teams on usability, functionality and roadmap.

  • Account Manager Social Media

    2012 - 2013