Sasha Saberi

Chief Revenue Officer (CRO)

2024

Partner

2018

Currently my position is Cofounder and Advisory Board Member. In my previous role as Partner Growth Director, I governed alignment of business initiatives with company goals and culture. Maximized effective portfolio management by developing sales, marketing, and communications plans. Facilitated business leaders and senior management as strategic advisor for cross-functional teams, while fostering key partnerships. Devised innovation strategies for customer awareness, acquisition, and retention. My key accomplishments include: • Headed definition, development, and management of ongoing sales plans, P&L, budgetary roadmaps, and revenue operating models, which resulted in yielding 30X returns since 2018. • Advanced growth of venture funds from $5M to $25M by delivering business value, fundraising initiatives, and customer relationship strategies across multiple stakeholder groups to identify and implement pragmatic solutions and campaigns.

Director of Business Development

2023 - 2024

Partner, Business Design Strategist

2020 - 2023

In my role as a Business Design Strategist, I oversaw the delivery of services ranging from go-to-market (GTM) strategy to branding and growth hacking while directing a global consulting transformation program. I acted as a Training Agent, mentor, workshop facilitator, and trusted advisor, ensuring alignment and clarity of goals, vision, mission, and strategic direction across all business units, managing workshops and large-scale sessions. Key Accomplishments: • Led sales teams and developed strategies and growth initiatives in collaboration with cross-functional leaders through key workshops, resulting in closing $15M+ per client in capital raises and acquisitions. • Created impactful user experiences and multi-faceted marketing campaigns by leading the design of business cases, inclusive partnerships, and growth experiments using data research, analytics, and assessments. • Established end-to-end change and transformation strategies based on design thinking and agile methodologies while delivering coaching and support, enabling change among C-level executives, leadership teams, and regional sales and marketing teams. • Authored key frameworks, such as “SPARC” and the “100-Day Change Plan,” to help leaders identify and align on “true north” strategies, facilitating organizational transformations that drove revenue growth.

Strategy Consultant

2022 - 2022

As a Strategy Consultant, I led customer-driven GTM models along with engagement and tokenization plans, which enabled staking, governance, and partnerships for holders to earn interest and rewards. My key accomplishment includes: • Facilitated Hypebears to break multiple "OpenSea" launch records, which led to trade by over 300K NFT collectors, reaching sales record of $40M.

Strategic Alliances Manager - Identity & Access Management

2016 - 2018

As a Strategic Alliances Manager in the spin out of Quest and Dell Technologies, I maintained seamless delivery of market-leading enterprise identity and access management solutions. To streamline operational activities, I led a team of over 100 internal/external partners. For coordination of customer success, partner programs, innovation ecosystems, and organizational change initiatives, I introduced multiple innovative plans. My key accomplishments include: • Accomplished 30% YoY growth by designing enablement and education programs to support global sales teams and channel partners. • Administered multiple projects regarding competitive landscape, industry trends, growth strategies, customer success, collaborative team cultures, and several functions through cross-functional collaboration, which evangelized business strategic direction, exceeding over $100M business quotas. • Enabled onboarding and retention of over 100 partners and clients at inception by developing first One Identity program with focus on human-centered design.

Global Accounts Security Specialist - Identity & Access Management

2012 - 2016

As a Global Accounts Security Specialist, I identified and capitalized on most advantageous macro business trends by developing and maintaining business and market intelligence, data analysis, user research, and presentations. To support North America and Federal Cybersecurity, a part of the digital transformation business, I headed the planning and integration of partner & customer experience improvement and growth strategies. For expansion in business coverage, I introduced key marketing programs along with strategic growth initiatives. My key accomplishments include: • Closed over $20M in annual sales quotes by collaborating with channels and alliances partners. • Accomplished client success for internal partners and external global accounts, namely: EY, Sony, Johnson & Johnson, and SHI. • Optimized key areas of management as well as strategy, customer and partner experience, marketing, partner programs, external messaging, and media and analyst relationships.

Sales Manager

2007 - 2012