SK

Serge Kassardjian

Founder and Investor

New York, New York

Invests in

Stages:

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $1,500,000.00

Education

Work Experience

2018

  • Co-Founder and CEO

    2018

    Staytuned provides a suite of tools to help your high growth e-commerce brand grow even faster. Our focus is on Shopify, the go-to platform for the fastest growing brands. We are backed by several top venture capital firms and well known angels

  • Co-Founder and General Partner

    2021

    Early stage crypto VC fund-a web3 native collective of investors, founders, and builders, partnering with innovators to create the user-owned internet.

2010 - 2017

  • Global Head of Media Apps Business Development, Google Play (Android)

    2010 - 2017

    Android/Google Play-Led global business development efforts for Media companies for Google Play Apps on Android including Entertainment, Video, Sports, News, Virtual Reality/Augmented Reality and Cable verticals. Head of North America East business development for Android Play Apps and Games. Launch team for Daydream Virtual Reality/ARCore, Android TV and various Nexus devices. Worked on strategic partner development for all Android form factors including smart phones, tablets, virtual reality/augmented reality, wearables, TV and Auto to help grow and enhance ecosystem of Play Store apps. Worked on agreements to help these partners improve monetization, introduce product features and drive customer acquisition. Collaborate with these partners on co-marketing and other initiatives that they are focused on with Android. Help manage ecosystem of start-ups, VC firms, dev shops and agencies who help shape platform. Global lead for Android TV and Daydream Virtual Reality app content partnerships. Strategic Partner Development, Mobile Commerce-worked on Google Wallet launch team (now known as Android Pay) and helped build initial merchant partnerships through online and offline channels to distribute Google's newest mobile payment products. Provided operational and analytic leadership for Wallet and corresponding offer products. Negotiated and closed Wallet-related deals that were announced pre and post launch. Worked on integration of two Google acquisitions of Zave and TxVia.

  • Director, Corporate Development, Global Digital Business

    2009 - 2010

    Support the company's corporate development and strategic planning activities. Work on analysis and execution of deals with partners including Spotify, VEVO, Nokia, MySpace and RDIO. Provide deal support on M&A, strategic investment and joint venture projects. Assess new digital music business and revenue opportunities. Highlight includes negotiating Sony's equity stake in Spotify as part of partnership which is worth $1.5B at time of IPO.

  • Summer Associate

    2008 - 2008

    Worked at a media focused middle market growth/private equity firm, which provides turnaround management advisory for portfolio companies such as Take-Two and Time Life. Helped invest fund targeting traditional and new media companies.

  • Venture Capital Associate

    2005 - 2007

    Helped manage and invest in portfolio of over $1B for early stage technology focused venture capital firm, which included companies such as Jajah, Quattro Wireless, Linden Lab (makers of Second Life), ZipCar, Plaxo and Brocade. Based in Silicon Valley, worked with companies across firm’s offices in Boston, Palo Alto and Tokyo and assisted in investing and business development for these companies in Europe, Asia and the Middle East. Co-led diligence and execution on ten investments of over $70M in capital: Strongmail (email infrastructure), Jajah (VoIP telephony), Quattro Wireless (mobile ad network), Agitar (unit testing software), CaliSolar (photovoltaic solar cells), Optaros (open source software), Amobee (mobile advertising), Palo Alto Networks (network security), MarketLive (e-commerce services) and Advent Solar (solar panels).

2003 - 2004

  • Investment Banking Analyst

    2003 - 2004

    Provided corporate finance and M&A services for media, technology and other companies located in Southwestern United States.