Sri Batchu
CMO @ The Realreal
United States
Invests in
Sectors:
Locations:
Min Investment:
$1,000.00Max Investment:
$25,000.00Target Investment:
$25,000.00
Skills
Education
Investments
Flock Homes
Total Funding: $26M
Zefir
Total Funding: $40M
Stonks
Total Funding: $15M
Aloft Appraisal
Total Funding: $20M
Royal
Total Funding: $87M
Nuvocargo
Total Funding: $75M
Explo.co
Total Funding:
AirGarage
Total Funding: $17M
Kindred
Total Funding: $37M
Loft
Total Funding: $790M
Work Experience
2024
Chief Marketing Officer
2024
TRR is the leading brand in US luxury resale with ~$2B of GMV and >$500M of revenue. A publicly listed company with >1M active buyers yearly, TRR provides the most frictionless experience for consignors and the highest confidence in the authenticity for buyers.
2023
Partner
2023
Led investments in Clay and Zamp
2018
Investor and Advisor at Various Start-Ups
2018
Earliest investor in a variety of companies like Loft, Airgarage, Cartesia, Kindred, Unify and 40+ others
2023 - 2024
Interim CMO & Advisor
2023 - 2024
Openstore is largest shopify merchant aggregator with >40+ consumer brands owned. Owned media spend, CRM, and creative strategy.
2021 - 2023
Head of Growth
2021 - 2023
Lead paid marketing, Field marketing, life cycle/CRM, automated outbounding, SEO, CSM and growth product including self-close. Managed channels drive the majority of company pipeline. Team size of ~30 (~40 including engineers). Ramp run-rate revenue grew ~4x during my time. Continue to service as a growth advisor to the company.
2021 - 2023
Scout
2021 - 2023
2021 - 2022
Member Board of Directors
2021 - 2022
Member of board and audit committee of Prop-tech SPAC. Original ticker NYSE: BOAS. Resigned as part of the acquisition/merger. Current company/symbol post reverse merger: SLNA.
2020 - 2022
Head of Growth (Strategy & Operations)
2021 - 2022
Lead strategy and business operations for the primary Revenue driving functions of Instacart including ICApp/Website, Growth and Marketing, BD/partnerships, International expansion and Advertising. Final team size: ~45.
Head of Advertising (Strategy & Operations)
2020 - 2021
Lead the business functions of Instacart's emerging advertising revenue line. Jointly accountable the Advertising P&L results with Sales and Product leadership. Supported during a >3x growth of the business off a >$100M base.
2015 - 2020
Vice President Operations (Head of Pricing Operations)
2018 - 2020
Led one of the three operating verticals of our core business: Pricing Operations. ~150 person nationwide team of local pricing experts that support development of our model/algorithms and engage on our toughest pricing decisions to deliver an accurate and consistent customer experience. Role also involves leading the requisite product operations and strategy/analytics/biz ops team as well as working closely with the Product team to deliver tools and insights for pricing operators. Promoted to VP in July ‘19.
Head of Business Operations (Strategy & Analytics)
2017 - 2018
Internal centralized Strategy and Analytics team supporting our executives, functional leaders and City General Mangers on cross-functional business problems
Head of Sales
2016 - 2017
Designed, hired and managed Opendoor's Agent Sales team. Agent channel drives >80% of Opendoor revenue. Also managed sales analytics, agent PR, and transaction closing with a total organization size of ~40 people.
Director of Finance and Business Operations
2015 - 2016
Managed a team focused on the cross-functional, business critical metric of inventory holding period for Opendoor with a reduction of ~50 days during this time. Key initiatives included redesign of listing and transaction closing processes, changes to renovation strategy, and improved fee and resale pricing frameworks. Led corporate finance for ~3months supporting series C close, 409A and annual planning in 2015
2014 - 2015
Investor - Public Equities
2014 - 2015
Focused on US Listed Large Cap Tech/Media Companies. Investments were ~$300M (30% of total book). Long names included AMZN, GOOG, FB and LNKD